Plan and execute Go-To-Market strategy for country marketing campaigns to drive awareness, acquisition, usage, retention and publicity.
End-to-end campaign management (planning, execution, tracking and measuring of marketing campaigns) in close collaboration with internal stakeholders across various functions and departments
Acquire and manage external marketing partners that adds value to meet marketing objective
Provide brief and review marketing communications materials
Prepare cost-benefit analysis, revenue projection and product performance forecast for management’s approval of marketing campaigns, within timeline and allocated budget
Understand and analyze customer segments, needs and behavior to develop potential marketing opportunities
Track and monitor competitive landscape
Manage local vendors to meet business requirements to ensure projects are delivered on time and within budget
Track and manage allocated budget
The must haves:
Min. 4-5 years of experience in campaign management with successful track record of developing and executing integrated marketing strategies. Experience in brand/product marketing will be an added advantage.
Interested in new technology and have an open-mind towards rapid future developments in the digital space. Love to challenge the norm. Highly nimble.
Thrives in ultrafast-paced tech/digitally-inclined environment
Proactive to drive data-needs to guide planning and decision-making.
Works well with people, managing various stakeholders from different departments and backgrounds.
Highly resourceful and fast learner.
Customer-centric mindset with keen sense of analysing problems and solving them.