Get to know our Team:
The team will responsible in providing Driver Content Marketing direction and strategy, collaborate with internal teams leveraging Marketing Automation Tools such as LeanPlum and Top of the Line advertising across Google and Social Media platforms also offline media (events, collateral)
Get to know the Role:
- This role is responsible for driving the oversight of Driver Marketing in country. This includes Driver Demand Generation and Retention.
The day-to-day activities:
Functional
- Oversight in developing Driver Campaign Marketing Strategy within Indonesia.
- Drive Quarterly Driver Marketing Plan & communication effectiveness reporting for Indonesia
- Develop & execute driver marketing campaigns across online and offline channels in across awareness, retention and demand generation objectives
- Manage Driver Marketing Budget Plan
- Collaborate with Creative Team/or Outsource asset development to agencies also Social Media, Event, Media, PR team and 2W Ops Team (Partner Engagement)
- Manage Media planning across multiple channels, both offline and online.
- Develop and maintain marketing relationships with Influencers, Blog networks as well as Forum Webmasters
- Become the go-to authority in Driver Life Cycle within the country. Understanding driver pain points and challenges.
- Drives both qualitative and quantitative research across driver segments and verticals
- Owns driver website content
- Collaborates with P.R team on local news and influence PR content calendar in country.
- Comfortable with analyzing data and develop marketing actions from it.
Operations
- Collaborate Drivers Retention and Loyalty team on Promotions and marketing initiatives. Owns the communication.
- Collaborate Customer Experience teams on various programs and initiatives. Owns the communication.
- Collaborate with 2W Business Operations team, developing best-in-class driver communication assets across multiple purposes such as training, churn prevention, where topics mention are inclusive but not exhaustive.
Marketing Automation
- Collaborate with internal teams to track communication effectiveness as well as performance analysis and reporting.
- Drives and Prioritize Always On marketing tracks to manage customer life cycle.
- Collaborate with internal teams to develop data insights within marketing automation platforms
Performance Marketing & Media
- Collaborate with internal teams to optimize Paid Media. Improve Profit Per Rides and lowering cost by doing targeting and segmentation.
- Collaborate with internal teams to optimize Driver Website and grow organic traffic
People
- Build strong relationships across multiple stakeholders in Operations, Marketing, Business, Analytics.
The must haves:
- Graduated from a recognized university with a reputable degree in Marketing or Marketing Communication, E-commerce or Business.
- Professionally proficient in English and in-country native language.
- Proficient in LeanPlum utilization or propensity to learn the tool.
- Have used Tableau previously and very proficient in Excel spreadsheet or propensity to learn the tool.
- At least five years of working experience in Multinational Companies.
