Marketing Innovation Leader

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I. JOB PURPOSE:We are looking for a highly skilled Advertising Innovation to oversee the operation of our programmatic advertising including Amazon, Wayfair, Walmart, DSP, Affiliate. This role is responsible for automating andoptimizing advertising campaigns using data-driven approaches while also helping cross-functional teams highly perform. The ideal candidate will have a strong background in ecommerce, programmatic advertising, project management and automation technologies.II. RESPONSIBILITY

Marketing Automation

● Implement strategies to automate advertising campaigns across digital platforms.● Implement product roadmap cross-functional team (Promotion & Merchandising)● Work closely with data teams to leverage AI/ML models for real-time bid adjustments and audience targeting.● Monitor ad performance and troubleshoot issues related to automation and optimization.● Deep knowledge about advertising, programmatic system, bid strategy

Project Management

● Plan, manage, and oversee projects from initiation to completion, ensuring adherence to timeline and quality standards.● Collaborate with relevant departments and teams to define project objectives, scope, and allocate resources effectively● Monitor project progress, identify risks, and implement timely mitigation measures● Ensure effective communication among stakeholders, organize regular meetings, and provide consistent updates● Evaluate project performance, document lessons learned, and propose improvements for future projects.