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Work location: Ha Noi
Salary:
Industry: Advertising / PR / Communications , Education /Training , Marketing
Deadline to apply:
Level: Experienced (Non - Manager)
Experience:
The Marketing Executive drives measurable student admissions growth across TH Schools by owning the digital acquisition funnel, optimizing paid and organic channels, and ensuring marketing operations are data-driven, agile, and scalable. In addition to digital campaigns, this role also supports offline marketing activities such as events, fairs, print collateral, and community partnerships, ensuring a cohesive brand presence across all touchpoints. This role bridges marketing with admissions, making sure every campaign—online or offline—translates into tangible enrollment outcomes.
Duties and responsibilities:
1. Digital Acquisition & Funnel Management
● Own the admissions funnel: inquiry → tour → application → enrollment.
● Manage reports to track leads, segment audiences, and automate nurture journeys.
● Run paid media campaigns across Meta Ads, TikTok Ads, Google Search/Display, YouTube.
● Optimize landing pages and microsites for conversion (A/B testing, UX improvements).
● Implement SEO strategy: keyword research, on-page optimization, backlink building.
2. Offline Marketing & Events
● Plan and execute Open days, fairs, school tours and other activities in coordination with Admissions.
● Manage print collateral (brochures, flyers, banners, standees) ensuring brand consistency.
● Liaise with agencies for outdoor advertising (billboards, transit ads).
● Coordinate sponsorships and partnerships with local education fairs and community events.
3. Content & Communication Channels
● Oversee website content updates and performance.
● Align social media calendars (Facebook, TikTok, Instagram, YouTube, LinkedIn, etc...) with campaign goals.
● Ensure bilingual (EN/VI) clarity and accessibility across all channels.
● Collaborate with the Visual Designer for creative assets tailored to each platform.
● Support website content updates and ensure alignment with brand guidelines.
4. Market Research & Insights
● Conduct ongoing research into competitor schools, education trends, and parent/student preferences.
● Monitor local and international education market developments to identify opportunities and threats.
● Gather insights from admissions data, surveys, and focus groups to refine marketing strategies.
● Track effectiveness of both online and offline channels (social media, website, events, fairs, print) and recommend improvements.
● Provide quarterly reports on market positioning and suggest new initiatives to strengthen TH Schools’ competitive edge.
5. Performance & Compliance
● Work closely with the Marketing Manager and Business Director (when required) to align content with campaign goals.
● Create systems to track workload, deadlines, and campaign outcomes.
● Ensure safeguarding, consent, and compliance in all marketing activities.
● Manage vendor contracts and agency relationships.
● From time to time, undertake other duties of a similar nature as reasonably required by the line manager.
Qualifications and experience
● Education: Bachelor’s in marketing, communications, business, or related field.
● Experience: 2 – 4 years in performance marketing/growth/CRM; education sector experience preferred.
● Portfolio: Examples of campaigns with funnel metrics.
Key skills and attributes
● Analytical mindset: Ability to interpret data, identify trends, and make evidence-based decisions.
● Digital expertise: Strong command of paid media platforms (Meta, TikTok, Google Ads), SEO, and CRM tools.
● Tech-savvy: Comfortable with GA4, Tag Manager, dashboards, and marketing automation systems.
● Strategic agility: Can balance long-term growth strategy with rapid experimentation.
● Collaboration: Works seamlessly with Admissions, Academic, and external partners.
● Communication: Clear reporting and bilingual proficiency (EN/VI) for diverse stakeholders.
● Resilience: Thrives in fast-paced environments, adapts quickly, and maintains focus on KPIs.
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TH schools
https://jobs.thgroupglobal.com/
