Marketing Executive (Brand Cotton On, Typo)

Market Research and Competitor Analysis:

• Conduct market research to understand trends and characteristics in the fashion industry.
• Analyze competitors to propose improvements and capitalize on strengths.

Development of Marketing Plan:

• Build and execute a comprehensive marketing plan for fashion brand.
• Create innovative advertising campaigns across various online and offline platforms.

Customer Engagement and loyalty:

• Engage with customers through various channels, responding to inquiries, and gathering feedback.
• Implement plan to enhance customer loyalty and satisfaction.

Collaboration with Internal and External Partners:

• Work with internal team (design, visual merchandising, and product team) to align marketing efforts with new product launches and fashion collections.
• Work with share service team: PR & Partnership Executive, Content Executive to meet deadlines, ensure brand DNA to drive traffic to store and cross sale.
• Ensure the brand is associated with brand guideline, values and styles that align appropriately.

Performance Evaluation:

• Monitor and evaluate the performance of marketing campaigns to propose improvements if yes.
• Utilize data to measure ROI and marketing strategy effectiveness.

Implementation of Content plan:

• Develop and manage communication content across online platforms.
• Create high-quality content to enhance brand DNA, brand awareness and engage with target audiences.

Influencers Collaborations:

• Identify and research fashion influencers to amplify brand reach.
• Coordinate influencers / KOLs marketing campaigns, ensure alignment with brand DNA, brand strategy.

Other tasks from Line Manager

• Relevant degree in Marketing, Advertising, or Business Management.
• Previous experience in the fashion industry or with international brand is an advantage.
• In-depth understanding of fashion trends and the global market.
• Excellent communication skills and strong teamwork abilities.
• Ability to adapt quickly with workload & working environment.

• Qualification: Bachelor
• Age: Unlimited
• Job type: Permanent
• Probation time: 2 months
• Working time: 08h30-17h30 Monday to Friday
• Training opportunities:

  Working with a team of leading experienced people in the Fashion Retail Industry.
  Joining the period training courses to upgrade knowledge, hard skills and soft skills.

• Colleagues:

  Youthful and professional working environment.
  Opportunity to work with famous managers in the fashion industry.

• Benefits:

  The cap of the salary used for social insurance contribution is 100% (health insurance, accident insurance, social insurance, unemployment insurance).
  Competitive salary, bonus scheme in quarters and years.
  Internal discount policy of 30-50%, internal sales events with a discount of up to 85%.

• Other extras: Probation period: 100% of the official salary