Marketing Executive (B2B Marketing)

Job Purpose:

To plan and execute marketing initiatives across both content and product marketing, with a focus on the Auto Identification Solutions (AIDC) industry. This role requires a generalist mindset, combining strong storytelling with product understanding, and a solution-oriented, customer-centric approach to drive awareness, engagement, and sales support.

Duties and Responsibilities:

1. Content Marketing

· Create and manage B2B content (articles, blogs, videos, case studies, whitepapers) that educates and engages target audiences.

· Translate technical product features into clear, compelling messages that highlight customer value.

· Build thought leadership content that positions Ricoh as a trusted solution provider in the AIDC space.

· Coordinate and contribute to multimedia content production, including video scripting, visual storytelling, and basic editing

· Maintain a content calendar and ensure timely delivery across channels (website, social media, email, etc.).

2. Product Marketing

· Collaborate with sales and technical teams to understand product capabilities and customer use cases.

· Develop product messaging, value propositions, and sales enablement materials (brochures, datasheets, presentations).

· Support product launches and campaigns with tailored content and communication plans.

· Conduct market and competitor research to inform positioning and messaging.

· If not from the AIDC industry, demonstrate strong research capability to quickly understand product logic and customer applications.

3. Research & Insights

· Continuously research industry trends, customer behavior, and competitor strategies.

· Use insights to refine content strategy and product messaging.

· Track performance metrics and optimize based on data.

1. Industry & Experience

·       Experience in the Auto Identification Solutions (AIDC) industry (e.g., barcode/RFID, label printing, scanning, warehouse automation) is a strong advantage.

·       If not, must demonstrate:

o   Strong research skills and ability to quickly understand technical concepts.

o   Proven experience in B2B content marketing or product marketing, especially in complex or technical industries.

2. Mindset & Working Style

·       Solution-oriented and customer-centric thinking.

·       Strategic mindset with attention to detail.

·       Ability to work independently and collaborate cross-functionally.

3. Communication Skills

·       Strong writing and communication skills in both English and Vietnamese.

·       Able to translate technical product features into clear, compelling messages.

4. Technical & Tool Proficiency

Experience or familiarity with marketing tools such as:

·       Google Analytics and other analytics platforms (for performance tracking and content optimization)

·       Familiarity with website CMS platforms (e.g., WordPress, Sitecore) is a plus

·       Video production tools (e.g., CapCut, Premiere Pro, or similar)

·       Basic HTML/CSS knowledge is a plus

• Qualification: Bachelor
• Age: Unlimited
• Job type: Permanent