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Work location: Ho Chi Minh
Salary:
Industry: Online Marketing , Sales / Business Development , Marketing
Deadline to apply:
Level: Manager
Experience:
About Levents Vietnam
Levents is a fast-growing new-age fashion lifestyle brand rooted in Vietnam with a bold ambition to become a global icon. Our brand resonates deeply with GenZ — blending style, comfort, and culture into every product we create. With a strong omnichannel presence across physical stores and digital platforms like our website, Shopee, TikTok, and more, Levents is building a community that lives and breathes its values.
We are now looking for a dynamic Customer Relationship Manager (CRM) who will lead customer engagement strategies and drive reactivation, retention, cross-sell, and upsell initiatives through data-driven insights and personalized communication.
Key Responsibilities
Customer Data Strategy
Build and manage a centralized CRM system that consolidates customer data from both offline and online channels.
Identify and implement ways to collect richer customer information across all touchpoints (website, social media, e-commerce, POS, etc.).
Segment customers based on behavior, purchase history, preferences, and lifecycle stage.
Customer Insights & Engagement Planning
Analyze customer data to generate actionable insights and build customer personas.
Develop monthly and quarterly customer engagement plans aligned with business goals.
Design targeted campaigns focused on:
Reactivation : Win back lapsed customers.
Engagement : Increase frequency among slow-buying customers.
Cross-sell/Upsell : Encourage exploration of new SKUs and higher basket sizes.
Collaborate with marketing, product, and operations teams to execute these plans effectively.
Campaign Execution & Optimization
Plan, launch, and monitor performance of CRM campaigns (email, SMS, in-app: Zalo, push notifications, in-store promotions).
Work closely with digital marketing and content teams to craft compelling messaging that resonates with GenZ audiences.
Continuously optimize campaigns using A/B testing, feedback loops, and analytics tools.
Cross-functional Collaboration
Partner with the Product team to inform new product development based on customer preferences and trends.
Coordinate with Operations to ensure seamless execution of customer-facing initiatives.
Support Retail and E-commerce teams in delivering consistent, personalized experiences.
Brand Building & Culture
Act as an ambassador for Levents’ mission to build a global brand rooted in Vietnamese identity.
Be hands-on in daily execution, comfortable working in a fast-paced, startup-like environment.
Foster a collaborative, results-driven team culture.
Qualifications & Requirements
5–6 years of experience managing CRM or customer engagement strategies in Vietnam, preferably in fashion, retail, or premium consumer brands.
Demonstrated success in driving reactivation, engagement, and conversion through CRM initiatives.
Deep understanding of GenZ consumer behavior , preferences, and communication styles.
Good understanding of excel, email marketing platforms, and analytics tools (Google Analytics etc.).
Strong analytical skills with ability to translate data into actionable strategies.
Excellent project management, communication, and interpersonal skills.
Communicate in Vietnamese and English (basic).
Passionate about building a global brand from Vietnam.
What We Offer
A chance to shape the future of Vietnam’s fastest-growing Gen Z brand and build a global legacy.
Competitive compensation package with equity/stake in the company.
Autonomy to innovate, backed by a supportive CEO and energetic team.
Opportunities for international travel and exposure.
Why you love it
Competitive salary package (freely discussed), 13th salary & yearly bonus if any
Join Government Health & Society Insurance
Fast growing start up environment
Other bonding company activities
WORKING TIME & LOCATION
Working time: 9 AM - 6PM Monday - Saturday (Saturday work from home)
Location: 537 Kênh Tân Hóa Street ,Tân Phú Ward, Hồ Chí Minh City
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Levents Global
Number of employees: 100-499
