Manager, Transport Marketing (Singapore)

Get to know our team:

Grab solves critical transportation challenges to make transport freedom a reality for over 620 million people in Southeast Asia. The transport marketing team is tasked with growing the ridership in Singapore.

Get to know the Role:

Lead the transport marketing team, helping to drive forward a critical part of Grab’s overall business. Plan, coordinate, and execute transport marketing campaigns that are aligned with company-wide objectives, as well as budget management and target tracking. The brands under the transport marketing team include: taxi hailing (Grabtaxi), private car services (JustGrab, GrabCar Premium & GrabShare), bus & shuttle services (GrabCoach & GrabShuttle) GrabTaxi. You will be accountable for all brands under the transport business and will have to work closely with business leads for alignment on marketing.

To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment. You should be be able to breakdown complex issues into executable strategies and detailed tactics.

The day-to-day activities:

• Drive the growth of Grab passengers across all our transport brands via acquisition and retention initiatives that hit business objectives and build brand loyalty.

• Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning

• Manage reporting and analysis across transport campaigns, using data to drive better campaigns through a test and learn approach.

• Work with all key stakeholders and supporting functions (internal and external) to deliver high quality work for creative, PR, media buying, events​,​ etc. for Grab.

• Work with our marketing analytics and consumer research teams to drive insight into how consumers are using our platform and translate these insights into innovative campaigns.

The must haves:

• Bachelor’s Degree in Business Management of Marketing/Entrepreneurship; from a top tier international university
• Excellent proficiency in MS Excel and Powerpoint
• Familiar with the entire marketing mix – you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation.
• Excellent knowledge of the Singapore market, deep understanding of consumer insights and media landscape.
• Results-oriented and data-driven: Ab​le to make data-informed decisions for marketing plan. Proven track record of utilizing data in forming innovative and interesting ideas that is successfully operationalised into impactful marketing campaign execution.
• Resourceful and creative: Knack for identifying great marketing creative. You work well with creative people, knowing how they need to be briefed and managed in order to deliver the most impactful creative work.
• Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges.
• At least 6-8 years of relevant marketing experience, both on strategic planning and execution. Strong preference for experience with Internet, mobile and/or digital service products - with high impact on customer experience and journey.