Manager / Senior Manager, Regional Marketing (GrabWheels)

Get to know our Team:

• Be part of the founding team of Grab’s new escooter-sharing platform, helping to drive forward an innovative, eco-friendly mobility solution that is part of Grab’s overall business.

• We’re a lean team of creative, data-driven and strategic thinkers, in the service of shaping the Grab brand into a loveable powerhouse in SE Asia.

• We’re guardians of the Grab positioning and voice and are also responsible for campaigns / initiatives that build a consistent yet locally relevant brand regionally.

• At GrabWheels, we are a startup within the Grab business. And our way of working reflects that - we move very fast and work in an agile way

The day-to-day activities:

• Lead the regional marketing for GrabWheels across markets: 4 markets by end of H1 ​

• Drive go-to-market strategy for GrabWheels’ expansion throughout Southeast Asia

• Work closely with country marketing teams to plan and develop marketing strategies in order to achieve targets

• Manage reporting and analysis across campaigns, using data to drive better campaigns through a test and learn approach

• Leverage insights around different scooter use cases to drive a compelling communications narrative for GrabWheels across the region

• Build messaging narratives and acquisition strategies for growing usage demand for GrabWheels scooters

• Put in place customer-centric and behavioural-based marketing programs that drive growth, while keeping rides safe and well-educated on the riding rules

• Work with our marketing analytics and consumer research teams to generate further insight into how consumers are using our GrabWheels platform across the region

• Manage the overall budget for GrabWheels marketing regionally

• Analyse marketing spend efficiency across markets and make recommendations for future spend allocation

• Lead and develop both digital online and offline activation marketing strategies

• Liaising with a wide range of stakeholders within and beyond GrabWheels, including product / tech teams, business development team, analysts, designers and business heads

• Monitor campaigns against KPI’s, and to be fully aware of trends and analytics.

The must haves:

• Minimum 8 years of experience in marketing.

• Bachelor’s degree in business administration, marketing, or other advertising subjects required.

• Good Knowledge and use of current advertising tools and channels.

• Have strong all-around knowledge of online marketing landscape.

• Excellent communication skills with the ability to articulate clearly in both written and spoken English.

• Impeccable organization skills and attention to detail.

• Able to work independently and willingness to roll up your sleeves to get the job done.

• Passion for working across cultures and geographies.

• Ability to analyse reports and communicate findings.

• Excellent organisational, project management and time management skills.

• Outstanding analytical skills and data-driven approach.

• Ability to multitask, meet deadlines and thrive in a fast-paced environment.

• Experience with startup environment is desired.