Get to know our Team:
The regional brand team are shapers and guardians of the Grab positioning & identity. We are also responsible for driving regional campaigns, frameworks, and best practice to help build a distinctive and well-loved brand in SEA.
Get to know the Role:
We are looking for someone with a strong strategic brand & comms planning background.
Someone with experience developing brand and comms strategy at a regional/ global scale, someone who has considerable knowledge and experience of the SEA market, the media and cultural landscape. You enjoy finding insights in data or numbers that people easily miss, have the ability to make creative briefs sing, proficient in comms planning and is able to direct and add value to media strategies.
In this role, you will drive strategic thinking and planning to bring our corporate social mission to life, lead campaign planning for regional campaigns / initiatives to enhance our corporate reputation, as well as deploy processes and systems to ensure a unified and consistent brand identity across the region.
This role is an individual contributor role, working closely with PR, social impact (SI), creative, and country marketing teams where relevant. You will also partner closely with a marketing operations lead to help bring your brand thinking to life.
The day-to-day activities:
40% Brand Strategy Lead - Corporate Social Mission [GrabForGood]
Closely collaborate with the SI, PR, Public Affairs teams to:
Develop the strategy and annual brand plan to bring to life our corporate social mission both internally and externally. Solutions will include but are not limited to communications but also outreach programs, training modules, experiences etc
Identify potential brand partnerships and develop respective comms / activation strategies to further our cause(s)
Create regional communication frameworks and guidelines to help guide country marketing push our social mission agenda more creatively and effectively
40% Campaigns Planning Lead - Regional Brand Campaigns
Design campaigns and go-to-market strategy for regional campaigns to deepen affinity and trust for the corporate brand. (Includes but is not limited to GrabForGood initiatives). This includes the development of creative brief, media strategy and selection, campaign budget allocation, audience targeting, flighting strategies, ad formats and ad optimisations
Oversee the roll-out of such campaigns, ensuring the integrity of the strategy and idea - working closely with the brand marketing operations lead
Identify opportunities and moments to create spikes of fame for the Grab brand
20% Brand Management Support
Be the go-to point person on Grab’s brand architecture blueprint (naming structure, identity systems), workflow and processes
Provide support for naming/ positioning/ identity development where necessary
The must haves:
Grab Vietnam
Manager, Regional Brand Marketing (Corporate Brand)
Work location: Singapore
Salary: Competitive