Nơi làm việc: Phnompenh
Mức lương:
Ngành nghề: CNTT - Phần mềm
Get to know the Role:
- Responsible for managing day-to-day digital marketing operations and providing reports and analysis to demonstrate effective ROI.
- The Performance Marketing Manager is responsible for managing day-to-day digital marketing strategy and operations for Grab in their country and providing reports and analysis to demonstrate effective ROI to key stakeholders in the business.
- You are the in-house digital expert and consultant that the local teams would confer with.
The day-to-day activities:
- Be a thought leader and the digital expert for local marketing and operations teams
- Plan, setup and optimize “always on” digital advertising channels for all markets
- Provide digital media plans and insights to local marketing teams on both tactical and branding campaigns
- Work with local and regional stakeholders to drive integrated marketing campaigns across ATL/BTL and paid/owned channels
- Formulate quarterly digital marketing plans, strategies and budgets with local teams across all verticals in your market
- Work with local business units to ensure key goals and KPIs are being achieved
- Own all performance targets and budgets in your market
- Monitor and optimize paid and owned channels and campaigns to achieve business objectives with efficiencies and scale
- Provide local insights and learnings to regional performance team
- Growth hacking - explore workarounds and innovative ways to improve key metrics
The must haves:
- 5+ years of experience in digital performance marketing or similar field
- Has done digital marketing (across Google/Facebook/etc) extensively in KH
- Has digital campaign conceptualization and end-to-end management experience (campaign here refers to campaigns like KH's pricing campaign)Grab Vietnam