Get to know our Team:
Be part of an exciting growth phase of Grab marketing in Singapore!
As we expand from a ride-hailing app to the region’s app for everyday services - Mobility and Brand have become key priorities for us to build on our base as the #1 ride-hailing platform locally and leverage our brand halo in our move towards Superapp positioning.
Get to know the Role:
This warrants a dedicated mobility and brand lead who will be responsible for driving thought leadership in our category and drive integrated marketing initiatives that build a consistent brand across the multiple services we have in Singapore while growing the mobility vertical.
The day-to-day activities:
A key contributor to the mobility and brand marketing strategy in Singapore, you will be responsible for:
Work with our marketing analytics and consumer research teams to drive insight into how consumers and drivers are using our platform and translate these insights into innovative campaigns.
Shape customer perception towards Grab and its mobility services: Develop key customer value propositions through marketing initiatives and new product launches so as to drive business objectives.
Own the end-to-end design and execution of 360 integrated campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning.
Manage reporting and analysis across mobility and brand campaigns, using data to drive better campaigns through a test and learn approach.
Work with all key stakeholders and supporting functions (internal and external) to deliver high quality work for creative, PR, media buying, events, etc. for Grab.
To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment. You should be able to analyse data and other performance metrics, break down complex issues into executable strategies and detailed tactics.
Leading a team of 3-5 in flawless execution of our strategy.
The must haves:
10-12 years’ experience in an integrated marketing role, both on strategic planning and execution.
As an experienced brand and campaigns management expert: you would already have a great portfolio of work across the spectrum of communications: brand repositioning, new product launches, interesting comms twist on sales promotions, turning insights into ideas
Strong preference for experience with Internet, mobile and/or digital service products - with high impact on customer experience and journey.
Grab Vietnam
Senior Manager/Manager, Mobility and Brand Marketing - Singapore
Work location: Singapore
Salary: Competitive
Senior Manager, Mobility and Brand Marketing - Singapore
Work location: Singapore
Salary: Competitive
Senior Manager, Mobility and Brand Marketing - Singapore
Work location: Singapore
Salary: Competitive