Get to know the Role:
Marketing Analytics team in Grab is responsible for data infrastructure, measuring the impacts of the campaign and making recommendations through segmentation & modeling to drive revenue growth, spend and acquire/retain users on our platform. Working closely with various teams within Grab (Marketing, Data, Engineering etc.) to understand data requirements, identify and track key metrics, and provide data-driven insights that are tailored and relevant to marketing evolving needs.
The day-to-day activities:
Determine campaign objectives and develop campaign measurement plans to ensure these objectives are measurable
Define campaign methodologies that could be adopted across the organization and keep informed on the latest methodologies to measure the effectiveness
Understand business requirements and work objectives in order to analyse relevant customer data sets and propose actionable recommendations that would support the decision-making and marketing campaign planning process.
Ensure that all campaigns have a defined KPI enabling us to measure marketing effectiveness
Shape the development of Grab’s Marketing BI infrastructure including Data Warehousing, reporting and analytics platforms to enable campaign measurement.
Develop reporting, toolkits, and dashboards for marketing teams to optimise campaign performance, across digital and offline channels
Conduct in-depth analyses and provide insights based on regional and country marketing needs
Providing support and training marketing team on BI tools and methodologies
The must haves:
Knowledge of analytical tools, including Excel (VBA, Pivot), database querying (SQL), relational databases, Tableau, R, SAS, etc – preferred
Strong analytical experience in measuring marketing effectiveness through campaigns, preferably in e-commerce or internet industry.
Fundamental understanding of internet advertising technologies (cookies, DSP, SSP, RTB) and the marketing channel attribution model.
Ability to work with complex data sets, and combine data from multiple sources into a single dashboard/reporting system.
Fast learner; ability to acquire new technical skills as needed.
Versatile, self-driven, detail-oriented.
Good communication skills.
Full professional working proficiency in the English language is required.
Programming skills such as Python will be an advantage.
We use technologies like Holistics and Tableau. Any background in these or similar technologies is definitely a plus.
Grab Vietnam
Senior Analyst/Manager, Marketing Analytics
Work location: Singapore
Salary: Competitive
Senior Analyst/Manager, Marketing Analytics
Work location: Singapore
Salary: Competitive
Senior Manager, Marketing Analytics
Work location: Singapore
Salary: Competitive