Loyalty Marketing Manager

Get to know the Role:

• Develop short and long-term loyalty program strategy to increase customer satisfaction and drive incremental spend.

• Lead program engagement through earn and burn activities

• Provide insights to drive the direction of reward offerings to ensure relevance to customer needs and wants.

• Work closely within the marketing and business development team to on board and maintain close working relationship with external program partners.

The day-to-day activities:

• Plan and execute Go-To-Market strategy for loyalty campaigns.

• Monitor and report loyalty program effectiveness for events, redemption, offerings, campaigns and partner feedback.

• Forecast and manage budget for loyalty marketing spend.

• Be the country's point of contact for all loyalty and program related matters.

• Involve with budget management for loyalty program.

• Work well with Marketing and Business Development team to manage external partners.

• Work with Creative team for briefs and marketing communications requirements.

The must haves:

• Bachelor’s degree preferably with a focus on Marketing, Advertising & Promotion or Business Admin.

• Proficiency in MS Excel and MS Power point.

• Min. 5 years of loyalty rewards program experience.

• Campaign planning and account management experience would be an added advantage.

• Fluent at English

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