Lead Product Marketing Manager (Geo)

Get to know our Team:
The Regional Product Marketing team’s purpose is to build sustainable relationships with our customers by delivering well designed and well packaged products that help them solve real-world problems. We do this by truly understanding our customer and their needs, designing meaningful value propositions that inform product development and product communication, and managing go-to-market with the help of our marketing, ops and customer support teams. We are a regional team based in Singapore, and work hand in hand with regional product management and country teams across Grab’s eight markets, focusing on the areas that matter most to our customers (consumers, drivers, merchants, agents and partners).

Get to know the Role:
You will be in charge of the core value propositions for Grab geo products and the custodian of our consumers and drivers who interact with these products. This includes all services like mapping partnerships, navigation, heatmaps, APIs, and an increasing number of location based features across Grab transport, delivery and food verticals and beyond. You will interface with our customer teams for passengers, drivers, merchants as well as the teams involved in marketplace dynamics, pricing and demand shaping. You will learn who our customers are, what they care about, what motivates them and how we can best communicate with them. You will feed this insight into product development to ensure we develop world class products that meet the needs of our consumers, and you will be responsible for taking these products to market, ensuring they reach the right audience with the right message at the right time.

The day-to-day activities:

• Build and manage voice of customer framework both from existing customers (Engagement) and non-customers (Growth). Lead or input into ongoing customer research (quant and qual). These insights will help give directions to product and business teams on challenges and new opportunities within the business

• Develop product marketing value proposition and messaging based on insights and data

• Identify and recommend marketing opportunities, automation and measurement that must be built into product development

• Document how our products work, what the user experience is like, what can go wrong

• Equip front line teams (marketing, operations, and customer support) with product training and product communications

• Manage go-to-market for new features and products. This includes product launch in partnership with various cross functional teams and driving product adoption among customers

• Measure product and marketing success to recommend iterations and improvements needed to gain better market adoption

• Maintain close relationships with cross-functional teams including product managers, product designers, regional marketing (performance, brand, social, PR, etc), country marketing teams, operations and customer support to drive the execution of product launches, product iteration and ongoing usage of key products

The must haves:

• Bachelor’s degree from a top tier international university

• Has driven consumer growth and engagement in large consumer internet companies in a product or marketing function.

• Has strong x-functional leadership track record

• Technical skills in Product Marketing,  Marketing strategy, Product strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics

• Have 5+ years marketing experience using broad marketing mix OR 5+ years management consulting experience

• Relevant experience with mapping technology a plus

• Junior candidates are invited to apply and may be considered for a Product Marketing Manager role

Team culture:

• We like creative hustlers, people who can think outside the box, motivate and get stuff done even if it seems impossible

• We work fast, push the boundaries, try new things and sometimes they don’t work, so we embrace failure and lifelong learning

• We are nice, work together well, and believe in the Grab mission