Lazada-Branding Manager-Marketing

Job Description

• The custodian for Lazada brand equity across channels, touchpoints, on always-on manners and for all campaigns
• Taking the lead on branding projects to increase Lazada brand image and affinity amongst all stakeholders - shoppers, sellers and community
• Driving concept, planning and operation management for brand-related activities including in-house planning and agency management
• Coordinating and planning execution across multiple functional teams to meet deadlines and add value to Marketing team and Lazada
• Managing Branding team, providing coaching, and developing team members
• Initiating new ideas for test & learn
• Assisting Head of Branding on other assigned tasks

Job Requirements

• BA/ MBA Business/ Marketing educational background
• At least 4-5 years of experience in brand management
• Experience in e-commerce or retail is a plus
• Marketing operational hands-on experience
• Attention-to-detail, conceptual and structural skill
• Problem solving, multi-tasking ability to fit into high-speed business pace and fast-changing system
• Strong presentation, negotiation, leadership and interpersonal skills