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Junior Brand Manager

Công ty Cổ phần Sữa Quốc Tế
Updated: 16/04/2018

Employment Information

Benefits

Insurance, Health checkup, Salary review

Job requirement

I/  New Product Development:

  • New product strategy development
  • Market Research (market analysis for consumer need and market sizing)
  • Primary research for new products and categories (Focus Group research, online surveys, etc.)
  • New product ideation and conceptualization
  • Market trend analysis
  • New product development and launch timeline
  • Driving internal and external members to move development process forward
  • Packaging strategy and development (design as well as materials)
  • Developing sales materials, sales samples, needs for trade shows, and funneling numerous sales request related to new product launches
  • II/ Consumer Marketing:

  • Develop strategy for consumer marketing
  • Develop and execute annual marketing plans
  • Create and develop relationships with appropriate vendors to execute marketing programs
  • Develop and conduct market research to better understand the brand perception in the marketplace
  • Continuously develop new relevant consumer touch points for the brand (PR, online, events, sampling, social media, consumer promotions, in-store promotions, etc.)
  • Develop strategy for the consumer website and implement the strategy
  • III/ Business Development & Management:

  • P&L responsibility of the product
  • Mid/Long term product strategy
  • Familiarity with entire value chain
  • IV/ Others:

  • Ability to work in a multi-cultural environment.
  • Be willing to travel to trade shows, and do other tasks: sales calls, market research, NPD meetings, etc.
  • Company Overview

    Công ty Cổ phần Sữa Quốc Tế

    https://idpjobs.com Number of employees: 2000

    Được thành lập năm 2004, Công ty Cổ phần Sữa Quốc tế (IDP) có trụ sở và nhà máy chế biến các sản phẩm sữa đặt tại hai địa danh có nguồn nguyên liệu lớn của... View more

    Junior Brand Manager

    Công ty Cổ phần Sữa Quốc Tế