The Digital Media Lead is primarily responsible for the management of digital media strategy for Grab Indonesia. He/ She is a person with a keen interest in keeping the business abreast of emerging technologies and developments in the digital industry and sharing that knowledge and information with the rest of the performance marketing department.
The Digital Media Lead drives the team through systematic campaign-specific results and overall measurement. The lead will work closely with all marketing teams in target-setting as well as post-campaign evaluations.
Objectives and Responsibilities Of The Digital Media Lead
Leadership/Supervisory Role: The first and most prominent role of the Digital Media Lead is his/her leadership role over the junior marketing team, that is, the Digital Marketing Manager and the Junior Digital Marketing Manager & our appointed Agency On Record. The Digital Media Lead will spearhead, strengthen, and oversee the marketing efforts of the digital paid media channels for Grab Indonesia.
Strategy/Opportunity: The Digital Media Lead plays an active role in the formulation of the business/brand’s growth strategies through ROI-based consumer approaches and data-driven acquisition strategies. He/She develops effective performance management arrangements that support the achievement of the business’s overall targets, goals, and objectives.
In addition, the Digital Media Lead is in charge of identifying management information that is necessary for ensuring that the performance across all marketing priority areas can be monitored accurately and that any hindrances to strategies are discovered at an early stage.
Collaboration: Develop, in conjunction with the Regional Lead For Digital Marketing & Country Marketing Head, to support the achievement of targets and standards. At this capacity you are expected to develop strong and effective working relationships with junior performance marketing personnel in order to bring about a positive environment that promotes the achievement of departmental goals and the business’s KPIs.
In addition, the Digital Marketing Lead will work closely with the local cross-functional marketing teams to ensure that there is a shared goal of improving digital marketing programs and campaign performance and also in revenue targets for the business. The Digital Media Lead will also work closely with the senior performance marketing management in the formulation of targets, strategies for marketing campaigns, and departmental budgetary allocations.
Analytics : The Digital Marketing Lead plays a major analytical role in the marketing department by managing the department’s tracking, data analysis, and testing consumer acquisition channels. He/She is also tasked with the creation and optimization of a wide range of forecasting tools that integrate research insights and sets of data. The Digital Marketing Lead is also responsible for assessing pilot programs, their effectiveness, and long-term value for money. At this capacity, the Digital Marketing Lead will also develops new and creative marketing program tools that facilitate the tracking of consumers’ at a more individualized level as opposed to simply tracking whole general demographics.
Required Qualifications Of The Digital Marketing Lead
Grab Vietnam