Get to know our Team:
The Singapore Operations Team overseas, shapes and grows the business in Grab Singapore. We contribute towards Grab’s vision of being South East Asia’s superapp by providing everyday services that matter most to consumers in Singapore. We develop and execute business strategies that help us achieve our vision in serving our community.
As part of the Singapore Operations team, the Commerical team within GrabRentals (GR), supports the following GR business functions from a pre-sales perspective:
- Commercial, Branch (deal design and comms of rental & ancillary products; for the purposes of hirer acquisition and retention)
- Fleet Partnerships (corporate lease; cross-promotion)
- Operations (vehicle safety)
- Other departments which require pre-sales assistance
Get to know the Role:
- Create rental and ancillary products for different hirer market segments to drive better product-market fit. This should have a positive top-line impact, result in better hirer engagement and helps drive model-hirer behavior
- Strategize and execute plans to increase eyeballs on all our existing and future communication channels
- Work with partnerships team to source for deals from external vendors that would benefit GR dax. These deals will play an important role within the GRBeyond loyalty program meant to differentiate the GR from competitors and also allow GR to drive model-hirer behavior
The day-to-day activities:
- Keep track of broad rental industry trends in Singapore and key competitors’ product offerings
- Draw learning lessons from the PHV rental industry in other countries and see how it can be applied in Singapore’s context
- Assist with rental and ancillary product deal design for PHV hirers. Requires basic understanding of concepts such as SWOT, market segmentation, pricing amongst others
- Stay updated with media coverage on GR, key rental competitors and the PHV rental industry as a whole
- Promote GR products and services through public relations initiatives, including press releases, corporate newsletters, public event speaking opportunities and other similar activities
- Build and maintain good working relationships with local media, especially those that provide good exposure to current and/or potential GR hirer (e.g popular local radio stations)
- Propose, create, proofread and distribute content (written & visual) tailored to the different hirer segments across various scenarios
- Measure distribution effectiveness across multiple platforms (e.g. app, eDM, SMS, website), analyse and optimize accordingly
- Improve pre-sales processes and codify best-practices
- Work with partnerships team to source for deals from external vendors that would benefit GR hirer, differentiate GR from competitors and drive model-hirer behavior
- Capture leads generated from all online sources into Salesforce
- Work with manager and other relevant stakeholders to determine and manage event budgets
- Work with various teams across Grab to brainstorm and sync on pre-sales efforts
- Work with key external partners such as fleet partners, vehicle suppliers, workshops amongst others
- Coordinate with various teams to ensure leads generated are properly accounted for
- Identify and manage conflicting goals
- Produce content that addresses the key concerns of hirers
- Measure:
- Financial impact of various core and ancillary revenue sources
- Effectiveness of content created and delivery channels to optimize pre-sales spend
The must haves:
- Degree in Communications and/or working experience in the MarComms field.
- Ability to work independently in a fast-paced environment
- Comfortable in using a data-driven approach to identify problems and implement solutions
- Ability to influence others and move towards a common vision/goal
- Fluent written and spoken English
- Proficiency in MS Office, HTML/CSS and Adobe Illustrator
- Knowledge in other software within Adobe Creative Cloud would be a plus
- Knowledge/experience in PHV rental industry
