Head, Regional Fleet Monetisation

Get to know our Team:

GrabAds is Grab’s advertising business unit in a bid to provide brands with an online-to-offline (O2O) platform to engage with millions of Southeast Asian consumers. GrabAds marries an extensive on-ground fleet of vehicles with digital presence across its eight countries, allowing brands to distribute appealing content and create in-car and digital experiences for consumers.

Get to know the Role:
GrabAds’ offline advertisements currently comprise of car/bus wraps, in-car branding/sampling,in-car digital displays, motorcycle advertising boards & on-bike sampling. We are looking for a Head of Fleet Monetisation who is:

• a self-starter who can motivate people despite not having initial direct reporting line

• a strategic thinker who can be a visionary in a category that has not seen much innovation or automation

• able to understand:-

  • how physical & digital (fleet) worlds are converging

  • the grassroots logistical challenges of offline fleet monetisation ie. driver mentality, supply chain, etc.

  • How to improve driver on-boarding and various fleet logistics through improved process & automation  

  • various SE Asian regulatory challenges around various fleet monetisation formats

  • How to accurately forecast fleet revenues from both direct and indirect channels such as re-sellers

The day-to-day activities

• Lead regional partnerships for fleet monetization ie. re-sellers

• Work closely with product & engineering to test & refine driver, passenger & internal ops- facing products for advertising across the fleet

• Design best practices for ops, partnerships & sales across all markets

​The must haves:

• At least 5-7 years of ad tech or fleet monetization experience, preferably in SE Asia

• Experience working with regional teams

• Analytical with strong bias for data based decisions  

• Fleet background in transportation, either from ride hailing, taxi, limo, etc   

• Outdoor advertising background. Previous fleet advertising experience is a strong plus

• Good sense of various digital innovations in Outdoor advertising

• B.A from a top-tier university, M.B.A. a big plus

Pluses, but not must haves:

• previous re-seller/channel management experience in SE Asia  

• previous experience scaling a business with strong processes and/or automation a plus

• trade marketing and/or sampling experience a plus but not mandatory  

• experience managing a P&L