Get to know our Team and the Role:
The Payments and Loyalty marketing team is responsible for growing GrabPay and GrabRewards, which are two key initiatives for Grab.
GrabPay handles all cashless transactions for Grab and is already one of the largest mobile wallets in Southeast Asia.
GrabRewards is Grab’s pioneer loyalty program for ride-hailing, which aims to make every transaction on the Grab platform a rewarding experience for customers.
This role will be responsible for (1) growing the GrabPay business as a mobile wallet whilst solving many of the payments problems that consumers and merchants face on a day-to-day basis, as well as (2) increasing customer lifetime value, satisfaction and engagement across Grab’s various verticals through a constantly relevant and evolving loyalty program.
The day-to-day activities:
- Adept at both strategy and execution
- Drive, plan and execute clear and relevant go-to-market strategies to achieve business objectives
- Lead marketing campaigns from inception to post campaign analysis
- Manage reporting and analysis, using data to drive better campaigns through a test and learn approach.
- Monitor and report loyalty programme effectiveness for events, redemptions, offerings, campaigns and partner feedback.
- Be able to analyze both quantitative and qualitative data to leverage on consumer insights and drive a compelling communications narrative for both Grabpay and GrabRewards
- Put in place customer-centric and behavioural-based marketing programs that drive frequency and retention for customers
- Deep dive into competitive offerings to identify best practices and competitive differentiators.
- Work closely with country business teams to implement effective marketing programs
- Work with Creative team for briefs and marketing communications requirements
- Work closely with Business Development teams to manage external partners.
- Build and manage a relationship with internal and external stakeholders to grow the business and meet the company’s overall objectives
- Plan total spend for GrabPay and GrabRewards business; monitor and track costs
- Analyze marketing spend efficiency make recommendations for future spend allocation.
The must haves:
- Bachelor’s degree with a focus on Marketing, Advertising, Business Management
- 5-7 years’ experience in an analytical marketing role, working on payments, CRM and/or financial marketing programs. Merchant, retail, e-commerce marketing experience a big plus
- Results oriented and data driven: Ability to make data-informed decisions for marketing plan.
- Highly resourceful and fast learner. Proven track record of success in achieving targets on time in a rapid growth, start-up environment.
- Able to develop and execute integrated marketing strategies efficiently and excellently
- Interested in new technology and have an open-mind towards rapid future developments in the digital space. Love to challenge the norm. Highly nimble.
- Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges
- Works well with people, managing various stakeholders from different departments and backgrounds.
- Customer-centric mindset with keen sense of analysing problems and solving them
