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Head of Sales (Modified Starch & Food Ingredients)

CÔNG TY TNHH ADI CONSULTING
Updated: 18/11/2025

Employment Information

Benefits

  • Laptop
  • Chế độ bảo hiểm
  • Du Lịch
  • Phụ cấp
  • Chế độ thưởng
  • Chăm sóc sức khỏe
  • Đào tạo
  • Tăng lương
  • Công tác phí
  • Nghỉ phép năm

Job requirement

Location: Củ Chi, Ho Chi Minh City
Salary: Around USD 6,000 (Negotiation during interview) + Performance Bonus
Industry: Modified Starch, Nutritional Premixes, Hydrocolloids
Manufacturing Footprint: 3 Vietnam factories (food/starches, native starch, glucose). Modified starch production not yet established.

ABOUT THE ROLE

We are looking for a seasoned Head of Sales to lead and scale the Vietnam business for Modified Starch and High Value-Added Ingredients (Premix, Hydrocolloids).
This position is critical in establishing a completely new business line in Vietnam, with full commercial ownership, strategic development, and strong collaboration with regional leadership.

The role starts as an individual contributor for the first 6 months, then expands to a 3-person sales team within 1–2 years.
Reporting line: Head of High Value-Added Product Commercial (Thailand-based).

KEY RESPONSIBILITIES

1. Strategic & Commercial Leadership

  • Define and execute Vietnam’s growth strategy across industrial, food, beverage, and pharmaceutical sectors.
  • Lead market penetration, customer acquisition, and key account expansion nationwide.
  • Build go-to-market strategies for Modified Starch, Nutritional Premix, and Hydrocolloid portfolios.
  • Identify OEM partnership opportunities to compete effectively in price-sensitive segments.

2. Sales & Business Development

  • Establish and scale the Modified Starch business (currently no sales team).
  • Achieve revenue, margin, and market share targets across product lines.
  • Develop strong relationships with F&B processors, industrial manufacturers, converters, and export clients.
  • Collaborate with application and R&D teams to deliver technical and customized solutions.

3. P&L Management & Operations

  • Own full P&L responsibility for the Vietnam value-added ingredients business.
  • Deliver annual operating plans (AOP) covering revenue, cost, margin, and working capital.
  • Lead pricing strategy aligned with regional/global guidance while balancing market competitiveness.
  • Work with supply chain and Vietnam factories (native starch, food, glucose) to improve forecast accuracy and service level.

4. People Leadership & Team Development

  • Build, coach, and scale the Vietnam sales team (3 people within 1–2 years).
  • Implement performance management, capability development, and succession planning.
  • Promote a customer-focused, collaborative, and high-performance culture.

5. Market Intelligence & Innovation

  • Stay updated on market trends, customer needs, competitor activities, and regulatory developments.
  • Identify innovation and local application opportunities in modified starch, premixes, and hydrocolloids.
  • Provide market-driven insights for regional strategic planning.

6. Cross-functional Collaboration

  • Work closely with manufacturing, QA, regulatory, supply chain, marketing, finance, and regional commercial teams.
  • Ensure smooth execution of orders, product launches, and customer projects.
  • Drive customer satisfaction through operational excellence.

Job requirement

Education

  • Bachelor’s degree in Food Technology, Chemical Engineering, Biotechnology, or related fields.
  • MBA is a plus.

Experience

  • At least 15 years of commercial experience, including 5–10 years in senior sales leadership within starch, food ingredients, industrial chemicals, or FMCG.
  • Strong hands-on experience with Modified Starch (acetylated, oxidized, cross-linked, pregelatinized, etc.) is required.
  • Proven track record in establishing or scaling new businesses in Vietnam.

Industry & Market Knowledge

  • Strong network across food & beverage, pharma, paper, textile, or industrial manufacturing.
  • Understanding of price-sensitive markets and OEM partnership models.

Key Competencies

  • Strategic & Analytical Thinking
  • Commercial Acumen
  • Leadership & People Development
  • Customer-Centric Mindset
  • Negotiation & Influencing Skills
  • Regulatory & Quality Understanding
  • Digital Fluency (CRM, data analytics)
  • Ability to collaborate with cross-cultural, regional teams

KEY KPIs

  • Revenue & volume growth
  • Gross margin improvement
  • Market share expansion
  • Customer acquisition, retention & satisfaction
  • Successful new product launches
  • Team performance & engagement

More Information

  • Qualification: Bachelor
  • Age: 30 - 55
  • Job type: Permanent

Company Overview

ADI Client

Number of employees: 25-99

ADI Group is one of the leading IT staffing, recruitment, and consulting agency in Southeast Asia. ADI leverages over 15 years of experience and 1,000+... View more

Head of Sales (Modified Starch & Food Ingredients)

CÔNG TY TNHH ADI CONSULTING