Define product’s market position within the context of the overall product strategy
Define and manage comprehensive go-to-market strategy and planning including positioning, communication of value proposition, launch strategy, PR, sales and partner materials
Constantly analyse and optimize product performance
Drive product adoption by creating market-facing programs and campaigns and ensuring budget conformity and high ROI
Define clear campaign targets and correspondingly measurable KPIs for campaign
Closely monitor campaign performance against these KPIs and tweak campaigns if concluded to be not effective
Liaise with Product Manager and Marketing Communications in executing campaign
Ensure optimum utilization of all communication channels to push the programs/campaigns
Support Product Managers in identifying long-term opportunities based on research, analysis, and a strategic view of the market
Conduct market assessment and gather quantitative analysis, qualitative feedback to products as an input to product management
