Head of Marketing Strategy

Description

• Lead both short-term (quarterly) and long-term development (annual) of marketing strategy for overall Grab and other verticals
• Monitor campaign and business metrics based on targets given and be fully aware of trends and analytics, success and risks in order to increase rides
• Come up with effective tracking template/tool to monitor business performance and propose actions in a timely manner.
• Own the relationship with Operations vertical head and other internal stakeholders to ensure alignment and secure the support needed
• Design marketing campaigns that will drive both acquisition and retention
• Manage budget allocation between promo cost and media mix that best suits business objectives, across both online and offline channels
• Collaborate closely with digital marketing manager, social media manager and partnership manager to deliver an effective reach of target audience
• Select, evaluate and own relationships with vendors to deliver high quality work within timeline and budget provided
• Organize market research and report results to the business
• Internal stakeholders, Agencies and Production houses
• Ensure adherence to operating budget of Country Marketing and Vertical
• Develop talent within the team by providing clear direction and support to achieve stretch targets.
• Manage the team on a daily basis, including resolving issues and maintaining high motivation level within the team
• Complete accurate, objective and fact-based performance appraisals for all direct reports on time

Qualifications:

• Bachelor degree preferably with a focus on Business Administration, Economics and Marketing
• At least 7 years of relevant marketing experience with a successful track record in planning an integrated marketing strategy and executing campaigns.
• Familiar with the Thailand market and able to draw on local nuances to design marketing activities that are highly relevant to our customers.
• Proven track record of success in achieving targets on time in a rapid growth and start-up environment.
• Relentless in driving growth and able to embrace and tackle challenges
• Effective in engaging and influencing marketing and sales team members to achieve targets
• Resourceful and creative in coming up with ideas that complements different channels to reach, engage and grow the Grab community
• Highly detail-oriented to ensure the quality of all marketing materials and communications; and manage budget