Head of Marketing Strategy & Analytics

We are looking for someone with mixed Business Strategy/Consulting and Marketing background to lead our Marketing Strategy and Analytics team

In your time in strategy, you would have done inter-disciplinary strategy work - a combination of advanced analytics, customer segmentation, marketing strategy, and value proposition design. The team will be focused on identifying different sources of demand growth - new organic use-cases, wallet-share, GMV and frequency stimulation strategies, user segment profiling as well as recommend improve full-funnel conversion and improve acquisition/conversion efficiency.

This a hybrid role requiring both advanced analytics skills and cross-functional stakeholder management. You are the main business-analytical bridge between the business and the marketing team. You will also champion the quarterly business review cycle in marketing - working with Demand Planning, Research, Analytics and Digital media experts to analyse learnings of past marketing activities and using data analysis to unearth actionable insights (e.g. promo & incentive optimization, churn analysis,, etc) for use in upcoming marketing campaigns. Some direct hands-on experience in a communications or marketing leadership capacity (both traditional and digital) will be extremely important to ensure recommendations to the marketing team are actionable and practical.

The successful candidates require High degree of curiosity and adaptability to gain deeper understanding and insight into Indonesian customer behaviors.

Requirements

• A minimum of 6 years of relevant work experience in top-tier management consulting or strategy role in top technology firms AND at minimum 2 years in a hands-on marketing/communications leading role

• Quantitative discipline with strong business sense and ability to articulate complex analyses to a wide range of audiences, and translating these to actionable business insights - This includes customer segmentation, conversion funnel optimization, churn analysis, market scans and experimentation, scope advanced statistical analyses and predictive modeling

• Able to do reliable forecasting: e.g. spend on promos, incentives and other key initiatives for weekly, monthly and quarterly planning cycles

• Ability to see the big picture & strategic implications of demand actions

• Curiosity, adaptability, keen eye for details to monitor market movements, trends and innovative spirit to experiment & push the envelope in the space of user

• Comfort working closely with demand planning team of quantitative experts to co-design efficient promo structures and other (non-promo) mechanisms to drive demand growth and work with cross-functional teams to execute

• Solid understanding of marketing fundamentals has past experience directing marketing either in media agency/creative agency/digital agency/brand manager/marketing manager. Based on this experience, you don’t need to be a technical expert in any one marketing specialist area but must be able to understand the different roles and limitations of different media and channels in the marketing mix.

• Proven track record of great people leadership: team management and senior stakeholder management skills – needs to be able to manage a cross-cultural, talent-dense team and can demonstrate examples of building concise presentations to sucessfully influence senior stakeholders and enable data-driven decision making

• Marketing Improvement and Innovation Driver Develop and enforce forward planning processes, cadences and continuous learning agendas together with cross-functional experts and stakeholders. Build a strong learning mindset in the team and institutionalize test and learn processes to continuously get smarter with every campaign, a team that finds new insights and ways to consistently scale the smart stratesmarter learnings to scale so our marketing gets better with every learning

• Chaos herder and Silo crosser: has a track record of successfully collaborating with cross-functional stakeholders to develop and enforce friction-reducing processes and cadences. Strong desire to drive continuous improvement, there’s always a smarter, faster, better way things could work.

• Highly organized: Strong forward planning mindset and sound time management skills to tackle both urgent short-term tasks and important long-term tasks within compressed timeframes in a deadline-driven now now now organization.

• Hands-on, hardworking, hunger, heart and humility: motivated by a business in its ‘building phase’ and able to thrive in an environment with a ‘start-up’ culture. Team player that is comfortable to rely on informal leadership structures