Head of Marketing Planning & Insights

Get to know the Role:

We are looking for someone with mixed Marketing and insights background to lead our Marketing Planning & insights team. You would have done experience in insights, marketing, analytics, customer segmentation, marketing planning, and value proposition design. The role will be focused on integrating marketing efforts across markets, planning longer term initiatives within marketing - from consumer brand positioning to demand stimulation in new Grab verticals to corporate social reputation to empowering our merchant partners’ success - so your approach to marketing problems needs to be equal parts logic and magic, rigour and imagination.

This a hybrid role requiring both insights background, marketing experience and cross-functional stakeholder management. You will helm the Market Research, Market Analytics and Market Planning teams. You will also champion the quarterly business review cycle in marketing - working with Demand Planning, Research, Analytics and Digital media experts to analyse learnings of past marketing activities and using data analysis to unearth actionable insights for use in upcoming marketing campaigns. This role will also be in charge of organisational planning and development of the marketing function.

This will be a core position within marketing leadership so some direct hands-on experience as a marketing leader (both traditional and digital) will be extremely important to ensure recommendations to the respective marketing teams are actionable and practical.

This role will be based in Singapore.

The must haves:

• A minimum of 12 years of relevant work experience in marketing planning and/or insights-related roles

• Quantitative discipline with strong business sense and ability to articulate complex analyses to a wide range of audiences, and translating these to actionable business insights - This includes customer segmentation, conversion funnel optimization, churn analysis, market scans and experimentation, scope advanced statistical analyses and predictive modeling

• Able to do reliable forecasting: e.g. spend on promos, incentives and other key initiatives for weekly, monthly and quarterly planning cycles

• Ability to see the big picture & strategic implications of demand actions

• Curiosity, adaptability, keen eye for details to monitor market movements, trends and innovative spirit to experiment & push the envelope in the space of user

• Comfort working closely with demand planning team of quantitative experts to co-design efficient promo structures and other (non-promo) mechanisms to drive demand growth and work with cross-functional teams to execute

• Solid understanding of marketing fundamentals has past experience directing marketing either in media agency/creative agency/digital agency/brand manager/marketing manager. Based on this experience, you don’t need to be a technical expert in any one marketing specialist area but must be able to understand the different roles and limitations of different media and channels in the marketing mix.

• Proven track record of great people leadership: team management and senior stakeholder management skills – needs to be able to manage a cross-cultural, talent-dense team and can demonstrate examples of building concise presentations to successfully influence senior stakeholders and enable data-driven decision making

• Marketing Improvement and Innovation Driver Develop and enforce forward planning processes, cadences and continuous learning agendas together with cross-functional experts and stakeholders. Build a strong learning mindset in the team and institutionalize test and learn processes to continuously get smarter with every campaign, a team that finds new insights and ways to consistently scale the smart stratesmarter learnings to scale so our marketing gets better with every learning

• Chaos herder and Silo crosser: has a track record of successfully collaborating with cross-functional stakeholders to develop and enforce friction-reducing processes and cadences. Strong desire to drive continuous improvement, there’s always a smarter, faster, better way things could work.

• Highly organized: Strong forward planning mindset and sound time management skills to tackle both urgent short-term tasks and important long-term tasks within compressed timeframes in a deadline-driven now now now organization.

• Hands-on, hardworking, hunger, heart and humility: motivated by a business in its ‘building phase’ and able to thrive in an environment with a ‘start-up’ culture. Team player that is comfortable to rely on informal leadership structures