Head of Marketing, Grab Financial Group

Get to know our Team

Grab Financial Group is an organization within Grab responsible for all of Grab’s fintech ambitions to drive the region forward by making all kinds of financial services accessible to as many Southeast Asians as possible. This includes driving both consumer and merchant adoption of the GrabPay wallet, integrating GrabRewards across the platform, as well as driving new growth areas in lending and insurance, enabling millions of micro-entrepreneurs and consumers to be more productive and lead better financial lives.

Get to know the Role

This senior marketing leader is a key member of both the Grab Financial Group and regional marketing leadership teams. They will drive the regional marketing strategy, planning and rollout across the region in Singapore, Malaysia, Vietnam, Philippines and Thailand. They will lead a team of regional marketers focused on each of the business units and provide guidance, structure and best practices for country marketing teams to succeed on the ground in a competitive landscape.

The day-to-day activities

• Work closely with business and product heads across Grab Financial Group - GrabPay, GrabRewards, GrabFinance and GrabInsure to understand and diligence the business strategy through a consumer lens

• Develop data-driven marketing strategies to achieve key business results, driving adoption for the GrabPay wallet as well as revenue growth for the lending and insurance businesses across consumers, drivers, micro-entrepreneurs and SMEs

• Be a strong consumer advocate within Grab Financial Group, ensuring everything we do is customer-centric

• Develop clear value propositions and marketing strategies to effectively communicate these offerings to the end consumer, whether they be consumers, drivers, micro-entrepreneurs, SMEs or large chains

• Work in partnership with brand marketing teams to develop brand positioning, architecture and value proposition for all brands within the Grab Financial Group

• Create quarterly planning decks, best practices guidelines and drive forward regional campaigns for major product launches, coordinating with local country marketing teams for execution

• Develop communications strategies to integrate payments, loyalty, insurance and lending through Grab’s vertical business units such as ride-hailing, food delivery, video content and ticketing

• Work with strategy and FP&A teams to create data-driven targets and budgets, ensuring marketing efficiency measures meet agreed benchmarks

The must haves

We are looking for a senior marketing leader who is passionate about having an irreversible impact on the way Southeast Asians spend, save, earn and borrow money – bringing financial inclusion to hundreds of millions across the region.

• 10-15 years’ experience in senior marketing roles, preferably with a background in payments, financial services, consumer internet, FMCG or consulting

• Bachelor’s degree from a top-tier international university, MBA a major plus

• Strong integrated marketing leader comfortable with the entire marketing mix, from digital and mobile to POSM and sponsorships

• Demonstrated track record of driving stellar commercial growth through innovative and creative forms of marketing

• Experience managing large teams in both solid and dotted line; knows how to be an effective regional or global marketing leader in service to country marketing teams

• Natural leader who has the ability to motivate and coach a team of diverse backgrounds and skillsets

• Must be a strong cultural fit with Grab – passionate about the social mission, people-oriented in their management approach

• Must be able to develop a strong creative vision for the brand as a game-changing disruptor in the financial sector

• Start-up experience is a major plus; eagerness to operate in an ever-changing, dynamic, highly competitive and fast-paced environment is a must

• Broad knowledge of marketing landscape in Southeast Asia, including media channels, agencies, consumer behavioural trends and the like