Head of Customer and Agent Lifecycle Management

a. Drive strategy and execution of lifecycle marketing to onboard, retain, build loyalty and increase lifetime value by engaging customers and agents with personalized, targeted and relevant marketing at every stage
b. Develop and execute an overall CRM strategy and communications plan leveraging appropriate marketing channels (on-channel, email, In-App / Push, social, programmatic, etc.)
c. Define and document briefs, business rules, data / tech requirements, system integrations as well as processes and procedures for all lifecycle marketing campaigns
d. Collaborate with all relevant teams to design, implement and evaluate personalized lifecycle email/In-App/Push campaigns
e. Partner with Data team to ensure that all campaigns have clearly defined success metrics which are tracked and analyzed
f. Conduct ongoing A/B testing to optimize and increase the effectiveness of CRM efforts
g. Work with product marketing, technology and data teams to define feature and data requirements to create new communication channels and improve the intelligence available for relevant, personalized, real-time marketing
h. Lead a team who maintain operational focus while building next-generation capabilities

Get to know our Team:

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Get to know the Role:

-Planning and implementation of marketing strategies and promotional events.

-Leading the execution of each marketing campaign and activities to ensure flawless brand presence and coordination.

-Responsible in achieving KPI and target set by Country Marketing Head.




The day-to-day activities:

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The must haves:

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