Get to know our team:
Regional Demand Planning & Marketing Strategy is the demand growth engine for Grab, housed within marketing, with work spanning across the region (all 8 countries). Work is inter-disciplinary – a combination of advanced analytics, customer segmentation, marketing strategy, and positioning. The team will be focused on growing demand efficiently, with projects covering overall strategy, ideation, experimentation and driving implementation of key initiatives.
Get to know the role:
This role is for the Head of Demand Planning - a balance of advanced analytics and stakeholder management - leading day-to-day coordination with Country Heads and Country Marketing Heads on demand growth while growing using data analysis to gain actionable insight (e.g. promo & incentive optimization, churn analysis, customer segmentation, etc) and working with cross-functional teams to drive execution. This position will be counterpart to the Head of Demand Strategy – which drives evolution of targeting and strategic development of demand initiatives.
The day-to-day activities:
- Analyse short to medium term issues impacting demand growth. This includes customer segmentation, conversion funnel optimization, churn analysis, market scans, and experimentation
- Scope advanced statistical analyses and predictive modeling in collaboration with the relevant teams
- Forecast spend on promos, incentives and other key initiatives for weekly, monthly and quarterly planning cycles
- Build presentation to influence senior stakeholders and enable data-driven decision making
- Design efficient promo structures and other initiatives to drive demand growth and work with cross-functional teams to execute
- Manage budget allocation and track cost from initiatives in collaboration with Finance
The must haves:
- A minimum of 10 years of relevant work experience in financial services, top-tier management consulting or technology firms
- Proven track record of senior stakeholder management
- Quantitative discipline with strong business sense and ability to articulate complex analyses to a wide range of audiences, and translating these to actionable business insights
- Ability to see the big picture & strategic implications of demand actions
- Keen eye for details to monitor market movements and innovative spirit to experiment & push the envelope in the space of user engagement
- Great leadership & team management skills – will be managing a cross-cultural, talent-dense team of 15-20 people
