Work location: Oversea
Salary:
Industry: IT - Software
Get to know the role:
We are looking for someone with a strong strategic comms planning background.
In your time as a planner you have worked across the spectrum of brand and marketing problems - so tell us about making a brand more loved, positioning a new product, putting a creative twist on promotions, improving positive sentiment. We’re a lean team of creative and strategic thinkers, in service of shaping the Grab brand into a loveable powerhouse in SE Asia. We’re guardians of the Grab positioning and voice and are also responsible for campaigns / initiatives that build a consistent yet locally relevant brand.
You'll be involved across the entire spectrum of Grab Malaysia marketing activities - from consumer brand positioning to demand stimulation in new Grab verticals to corporate social reputation to empowering our merchant partners’ success - so your approach to marketing problems needs to be equal parts logic and magic, rigour and imagination.
Like all great planners, your problem-solving mind applies itself not just in advertising creativity but unlocking improvements in different parts of the communications process - you enjoy finding insights in the numbers everyone else misses, you also have the ability to make creative briefs sing, you feel confident overseeing Grab Malaysia’s media strategy and cross-channel efficiency.
This role is a people manager role, overseeing 4 persons in the capacity of social media and marketing communication operations.
Job scope & rough time spent
50% Marketing Communications and Campaigns Go-to-Market Planning Lead – work with vertical business and product marketing teams to design highly effective multi-channel campaigns across traditional and digital media (includes but not limited to assisting with creative brief, media strategy and selection, campaign budget allocation, audience targeting, flighting strategies, ad formats and ad optimizations). Deeply understands the business objectives of each marketing initiative and helps the rest of the team translate these into meaningful creative and media briefs.
20% Brand Strategy Lead - You will need to work closely with the Country Marketing Head, Regional brand planning leads, marketing insights and business strategy leads to design and execute brand strategies and initiatives to gain market growth and penetration.
20% Traditional Media, Digital Media and Social Strategy Lead - drive better strategy in media, media performance and measurement. This includes setting Internal Communications policies and prioritizations by measuring the right metrics that matter, and improving tagging/tracking/testing and learning. In this more technical area, you will need to have some fluency in media planning performance metrics (especially digital) but you are not be alone; you will have the support of your own local team of specialists and also regional media expert in traditional, digital, and social.
10% Marketing Improvement and Innovation Lead Develop and enforce forward planning processes, cadences and continuous learning agendas together with cross-functional experts and stakeholders. Build a strong learning mindset in the team and institutionalize test and learn processes to continuously get smarter with every campaign, a team that finds new insights and ways to consistently scale the smart stratesmarter learnings to scale so our marketing gets better with every learning
The Successful Applicant
Highly organized: Strong forward planning mindset and sound time management skills to tackle both urgent short-term tasks and important long-term tasks within compressed timeframes in a deadline-driven now now now organization.
Hands-on, hardworking, hunger, heart and humility: motivated by a business in its ‘building phase’ and able to thrive in an environment with a ‘start-up’ culture. Team player that is comfortable to rely on informal leadership structures
Grab Vietnam