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Work location: Ho Chi Minh
Salary:
Industry: Online Marketing , Marketing
Deadline to apply:
Level: Experienced (Non - Manager)
Experience:
1. Brand & Content Execution
- Plan and execute digital brand campaigns across social platforms (Facebook, Instagram, TikTok, YouTube, etc.).
- Consult and support brand teams on content best practices:
o Visual direction
o Copywriting
o Reels / short-form videos
o Seasonal fashion storytelling
- Ensure brand consistency across all digital touchpoints in line with brand guidelines and retail calendar.
- Monitor audience sentiment, fashion trends, and competitor campaigns to inform content strategy.
- Analyze engagement metrics (reach, engagement, video views, retention) and optimize creatives accordingly.
2. Performance Marketing & Paid Media
- Execute and optimize paid campaigns across:
o Meta Ads
o Google Ads
o TikTok Ads (if applicable)
- Manage end-to-end campaign setup:
o Audience targeting
o Creative assets
o Bidding strategies
o Tracking & attribution
- Optimize campaigns toward KPIs such as ROAS, CPA, CTR, CVR, and store visits.
3. Offline Conversion & Omnichannel Tracking
- Set up and maintain offline conversion tracking:
o Meta Conversions API
o CRM & POS data uploads
o Store visit / offline purchase attribution
- Collaborate with retail teams to collect offline sales and lead data.
- Analyze performance by region, store, and audience segment to improve ROI.
- Coordinate with IT / analytics teams to ensure accurate setup of:
o Pixels
o APIs
o Event tracking (GA4, GTM).
4. Data Analysis & Reporting
- Monitor daily campaign performance and proactively identify optimization opportunities.
- Use analytics tools (GA4, Looker Studio, ad platforms) to generate insights.
- Prepare weekly/monthly performance reports with clear recommendations for improvement.
5. Cross-functional Collaboration & Optimization
- Work closely with creative, content, product, and retail teams to:
o Develop high-performing ad creatives
o Improve landing pages and in-store activation
- Conduct A/B testing on creatives, audiences, and formats.
- Stay updated on digital marketing trends, platform updates, and new ad formats.
1. Must-Have:
- Bachelor’s degree in Marketing, Communication, Business, or related field.
- 1–3 years of experience in digital marketing (brand, performance, or hybrid).
- Hands-on experience with Meta Ads & Google Ads.
- Strong understanding of social media trends, content formats, and visual storytelling.
- Analytical mindset with the ability to translate data into actionable insights.
- Familiarity with GA4, GTM, and performance reporting.
2. Nice-to-Have
- Experience in fashion, eCommerce, or retail.
- Exposure to offline conversion tracking (CAPI, CRM, POS integration).
- Experience in omnichannel retail environments.
- Basic design or video editing skills (Canva, CapCut, Adobe tools).
- Experience with TikTok Ads or other performance platforms.
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CÔNG TY CỔ PHẦN MAISON RETAIL MANAGEMENT INTERNATIONAL
http://www.maisonrmi.com/ Number of employees: 1.000-4.999
