HCM - Digital Marketing Executive

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I. JOB BRIEF:

We’re looking for a Digital Marketing Executive who thrives at the intersection of brand building and data-driven performance. This hybrid role focuses equally on creating a strong brand presence online and driving measurable offline results for our fashion retail business. You’ll craft engaging campaigns that elevate our brand across digital platforms, while also tracking how those efforts convert into real-world actions like in-store visits and purchases.

This is a unique opportunity to make a meaningful impact on both brand equity and bottom-line sales.

II. JOB RELATION:

1. Direct superior: Digital Marketing Manager.

III. DETAILED JOB DESCRIPTION:

1. Branding:

- Plan and execute digital brand campaigns across social media (Instagram, Facebook, TikTok, YouTube...)

- Consult brand teams on content creation best practices — visuals, copy, reels, short-form videos — that align with brand voice and seasonal fashion stories.

- Maintain brand consistency across all digital touchpoints, ensuring alignment with creative direction and retail calendar.

- Monitor audience sentiment, fashion trends, and competitor campaigns to inform content strategy.

- Analyze engagement metrics and adjust creative for improved reach, resonance, and retention.

2. Offline Conversion & Paid Media

- Set up and manage Meta and Google Ads campaigns optimized for in-store footfall and offline purchases.

- Implement and maintain offline conversion tracking — including Meta Conversions API, CRM uploads, and POS integrations.

- Collaborate with retail teams to gather offline sales and lead data, ensuring accurate attribution.

- Regularly analyze ad performance by region, store, and audience segment to improve ROI.

- Test different creatives and targeting strategies to drive high-intent traffic to physical stores.

- Coordinate with IT/analytics for accurate setup of tracking pixels, APIs, and event uploads.