Growth Marketing Executive (Traditional Chinese - Speaking Market)

• Go-To-Market (GTM) Execution: Collaborate in developing GTM strategies for new feature rollouts and campaign launches; coordinate with cross-functional teams and business units to ensure alignment in execution and communication.

• Growth Marketing: Track and analyze key growth metrics across the entire funnel. Propose, test, and iterate on cross-channel ideas (ads, content, product, community, etc.) to improve conversion and user engagement.

• Content Planning & Production: Plan and produce content for each marketing campaign or monthly calendar, including diverse formats such as video content, visual content, and landing pages for multi-channel use (Instagram, Facebook, YouTube, Line, etc.). All content must be created in English.

• Performance Marketing: Assist in executing and optimizing paid advertising campaigns across digital channels (e.g., Meta Ads, Google Ads, TikTok Ads). Support with asset preparation, basic performance tracking, and reporting.

• Work closely with Growth Lead, Market Manager and Data teams to analyze user insights and contribute to product improvements.

• Communicating with the international team in English, basic Chinese communication is a plus.

• Manage media channels related to your assigned product line.

• Take ownership of marketing campaigns as assigned by the Team Lead.

• 1–2 years of experience in Growth Marketing or Performance Marketing.

• Hands-on experience with user acquisition through Facebook Ads, Google Ads, or other ad networks.

• Strong ad copywriting skills and ability to tailor messages for digital audiences.

• Proficient in English for professional work settings; a relevant English certificate is required.

• Bachelor's degree in Marketing, Communications, Economics, or a related field.

• Data-driven mindset with strong analytical and problem-solving skills.

• Familiarity with performance tracking tools, user research, and agile workflows.

• Positive, proactive attitude with strong teamwork and customer insight capabilities.

Nice-to-Have Traits:

• Experience working in fintech, gaming, or mobile apps.

• Studied or lived in Taiwan, Hongkong (especially as a returnee or international student).

• Proficiency in Mandarin Chinese (Traditional script); TOCFL level B2 or higher is a strong plus.

• Qualification: College
• Age: Unlimited
• Job type: Permanent