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GrabAd Product Marketing Manager

Grab Vietnam
Updated: 22/10/2019

Employment Information

Job requirement

Get to know our Team:

GrabAds is bringing to market innovative, first-of-a-kind advertising products. Encompassing both offline & online, you can see our ads platform at work throughout our user experience, as well as on the inside & outside outside & inside of vehicles.

What you can’t see is the data that powers the ads and pretty much everything else at Grab. We’re leveraging our unique data and large, growing user base to offer an advertiser experience that drives business outcomes. At the same time, we’re creating value for our users, drivers & merchant partners.

The regional team is based in Singapore, and the role will require you to work hand in hand with regional product management and country teams across Grab’s eight markets, focusing on the areas that matter most to our merchants. 

 

Get to know the Role:

You will be in charge of the core value propositions for GrabAds merchant products and the custodian for our customers’ well being overall - GrabAds products may touch multiple types of Grab Merchants in Food, Payments, Partners etc. 

You will learn who our customers are, what they care about, what motivates them and how we can best communicate with them. You will feed this insight into product development to ensure we develop world class products that meet the needs of our consumers, and you will be responsible for taking these products to market, ensuring they reach the right audience with the right message at the right time. 

The day-to-day activities:

  • Gain a deep understanding of local needs for various sized Merchant partners including how their businesses operate, how marketing fits, and what challenges Grab can help alleviate to make them successful. 

  • Build and manage voice of customer framework. Lead or input into ongoing customer research (quant and qual). These insights will help give directions to product and business teams on challenges and new opportunities within the business

  • Document and create user documentation and collateral around how our merchant ad products work, their key benefits, what the user experience is like, what can go wrong, etc...

  • Equip front line teams (sales, marketing, operations, and customer support) with product training, product communications, and value props to enable further merchant adoption of GrabAds merchant solutions.

  • Collaborate with business units on joint marketing activity and develop our own SMB marketing programs

  • Identify and recommend marketing opportunities, automation and measurement that must be built into product development

  • Manage go-to-market for new features and products. This includes product launch in partnership with various cross functional teams and driving product adoption among customers

  • Maintain close relationships with cross-functional teams including product managers, product designers, regional marketing (performance, brand, social, PR, etc), country marketing teams, operations and customer support to drive the execution of product launches, product iteration and ongoing usage of key products

The must haves:

  • Education: Bachelor’s Degree required (preferred)

  • Has driven consumer growth and engagement in large consumer internet or advertising companies in a product or marketing function.

  • Has strong x-functional leadership track record

  • Technical skills in Product Marketing,  Marketing strategy, Product strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics

  • Have ~5 years marketing experience using broad marketing mix, management consulting experience, or customer/commercial focused product experience

Team culture:

  • We like creative hustlers, people who can think outside the box, motivate and get stuff done even if it seems impossible

  • We work fast, push the boundaries, try new things and sometimes they don’t work, so we embrace failure and lifelong learning

  • We are nice, work together well, and believe in the Grab mission

Company Overview

Grab Vietnam

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