Google Ads Performance Marketing Team Lead/Manager, Global E-commerce

About the role

Crossian is a high-growth, technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.

As the Google Ads Team Lead/Manager, you will play a pivotal role in providing expert guidance on campaign operations to team members, ensuring adherence to established processes, and developing annual, quarterly, and monthly plans. You will be responsible for driving the team towards achieving set KPIs while maintaining high operational standards.

We are seeking a candidate with a solid background in Google Ads and demonstrates a track record of successfully managing teams of at least 2 members.

What you will do

• Develop annual, quarterly, and monthly plans to ensure the team meets established KPIs, operating within a budget of $5M-$10M per month
• Contribute to the development and improvement of workflows, ensuring the team operates in compliance with defined processes
• Collaborate closely with our creative, analytics, and product teams to ensure seamless campaign execution and cohesive messaging.
• Stay up to date with the latest knowledge, methods, and strategies in Google Ads. Monitor and apply Google’s latest updates on features, ad formats, and market trends to develop and implement appropriate actions.
• Continuously research and develop new testing strategies to optimize the performance of Google Ads campaigns.
• Prepare and deliver regular reports to stakeholders, providing insights, highlighting achievements, addressing challenges, and identifying opportunities for optimization

• At least 3 years of experience in Google Ads, focus on conversion objectives
• A bachelor's degree in Accounting, Auditing, Finance, Data Analysis, Computer Science, IT, Mathematics, Economics, or a related field.
• Extra points if you graduated from top universities (local or global) and had a GPA that sparkled. Having Data certificates, Google Ads certificates is an advantage
• Experience in the e-commerce industry, App/Game industry or agency marketing, familiarity with performance marketing metrics such as ROAS, CPA, LTV, and conversion rates.
• Minimum of 1 year of team management experience, leading teams of at least 2 members.
• Proven track record of driving significant growth and achieving outstanding results in performance marketing campaigns.
• Strong analytical skills and ability to extract valuable insights from data to optimize campaigns and deliver business outcomes.

What you can expect

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

• Attractive salary, bonus, fair and transparent scheme, income up to $7000/month.
• Flexible, non-binding working time and space according to office hours
• Full salary during probation
• 12 days work-from-home & 12 days of paid annual leave
• Global health insurance package for yourself
• Guaranteed 13th month salary
• Quarterly bonus & Year-end bonus as part of our profit sharing program
• A Pantry & a Crossian Cafe stocked with goodies, ready to serve
• Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events
• General company T&D Program
• Other benefits in accordance with Company's Policy and Vietnam Labor Laws

• Qualification: Bachelor
• Age: Unlimited
• Job type: Permanent