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Executive, Regional Performance Marketing

Grab Vietnam
Ngày cập nhật: 12/03/2019

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Get to know the Role:

The Regional Performance Marketing Executive is responsible:

  • To create, manage and optimize local marketing campaigns across various digital channels.
  • For managing day-to-day digital marketing strategy and operations for selected vertical on Grab across the region, and providing reports and analysis to demonstrate effective ROI to key stakeholders
  • You are the in-house digital expert, consultant that local teams would consult with.

The day-to-day activities:

  • Manage, optimize digital campaigns through all the performance channels
  • Write reports, specification and creative briefs;
  • Manage external agencies, vendors and partners;
  • Support and sometimes step in to assist country heads in developing and executing country specific marketing plans encompassing advertising campaigns and digital marketing while ensuring brand consistency;
  • Perform data analysis and provide thought leadership based on consumers insights;
  • Ensure that all campaigns are optimised for correct target audiences.
  • Ensure spend on campaigns are within budgets.

The must haves:

  • Bachelor’s degree in business administration, mass communications, statistics, maths or other relevant majors.
  • 3-4 years of relevant experience in the digital marketing space
  • Knowledge and use of current advertising tools and channels.
  • Good understanding of internet advertising technologies (cookies, DSP, SSP, RTB, MMP, adservers) and marketing channel attribution models

  • Strong knowledge of online marketing landscape and use of current advertising tools and channels.

  • Hands-on execution experience in managing digital campaigns on digital platforms such as Google & Facebook
  • Have a good commercial sense and be able to spot & exploit opportunities in a proactive manner.
  • Excellent understanding of digital marketing concepts and best practices.
  • A self-starter and have a strong can-do attitude.
  • A proven track record of exceptional success in digital marketing role is preferred.
  • Start-up experience is appreciated
  • Creativity and able to develop unique and but practical marketing ideas.
  • Proficiency in oral/written Bahasa Indonesia / Vietnamese / Tagalog will be helpful
  • Agency experience welcome

Giới thiệu về công ty

Grab Vietnam

Việc làm tương tự

Executive, Regional Performance Marketing

Grab Vietnam