Executive, Database

Main Purpose of the Job

Reporting to Manager/Senior Manager, Database, Executive, Database will be primarily responsible in making sure of the success and overall direction and management of all activities and to maintain standards of service, organization and management of daily operations for the Database and Direct Marketing.  The role will responsible in handling all functions of database and direct marketing, which extend to planning, creating and execution of direct marketing campaigns and its execution of communications to all invited patrons.

Key Duties and Responsibilities
Duties may include but not limited to:
• Serve as the primary point of contact for the casino database and identify opportunities to improve marketing systems and data management.
• Conceptualize potential plans for various casino events & promotion and prepare the program overview, terms & conditions for management’s approval as well as all relevant documents for submission to regulatory.
• Assist in preparation of relevant contracts of different promotion programs for management’s approval and legal compliance, as well as to coordinate with relevant internal departments and external vendors on events and promotions execution.
• Promote testing strategies within the direct marketing campaigns to constantly evaluate the effectiveness of the reinvestment rate and marketing offers.
• Remain knowledgeable on company’s product and property knowledge, up to but not limited to events, promotion offers, room categories, food and beverage offerings and the entertainment calendar.
• Work closely with Strategic Marketing team in marketing analysis to continuously improve marketing strategies and communication channel to grow the response rate and casino revenue.
• Monitor marketing campaigns closely during the implementation period and be able to identify any issues during the campaigns which may be detrimental and report to his/her superiors immediately.
• Communicate with all departments ensuring an optimal level of guest service, satisfaction, and accuracy is provided and maintained throughout the property and in the coordination of marketing events.