Driver Communication Specialist, GrabCar

Get to know the Role:

Responsible for telling the Grab story amongst drivers. Whether it's speaking via app or social media, the Communications team is the voice of Grab.

The day-to-day activities:

• Create, implement and manage written content of programs that are in line with company’s vision and business objectives

• Serve as an effective filter for the various business units in helping to determine the credibility, defensibly and news value of Grab messages

• Proactively promote stories and other publicity opportunities to drivers that are advantageous to Grab

• Create content such as messages to drivers, program initiations, new features and campaign wordings

• Field and prioritize requests

• Effectively manage the response to incidents, issues or crisis situations, and manage programs to mitigate negative impacts of incidents affecting Grab Drivers by sending online messages

• Analyse metrics to determine the output and value of communication results and use the data as a critical planning tool

• Build and maintain strong working relationships with Grab business stakeholders and management

• Drive regular planning and reporting meetings with key stakeholders

• Provide communications counsel and training to relevant PIC

• Identify areas for drivers’ KPI Improvement

• Design program/projects to win back/reward/retain drivers

• Evaluate program results and optimize as needed

The must haves:

• Bachelor’s degree, preferably majoring in Marketing Communication.

• Having 1 years of experience in related field

• Required: Consumer marketing, copywriting skills, lifestyle writing, reporting and analyzing skills

• Good-to-have: social media, integrated marketing

• Excellent command of Bahasa Indonesia and English (written and spoken)

• Experience in communication; skilled in writing and arranging words

• Consumer technology sector experience preferred

• Experience working in a regional or global team

• Experience working in a fast-growth company