Driver Communication Manager, GrabCar

Get to know our Team:

The Communications team is a strategic partner and solution provider to the multiple business functions in Grab – to help them drive their business objectives.

The team ensures that internal stakeholders and drivers understand and support Grab’s vision and business strategy, including corporate partnerships, new products, partner programmes, marketing campaigns and internal programmes.

Get to know the Role:

Responsible for telling the Grab story amongst drivers. Whether it's speaking via app or social media, the Communications team is the voice of Grab.

The day-to-day activities:

• Create, implement and manage written content of programs that are in line with company’s vision and business objectives

• Serve as an effective filter for the various business units in helping to determine the credibility, defensibly and news value of Grab messages

• Manage a full team according to budget and business requirements

• Proactively promote stories and other publicity opportunities to drivers that are advantageous to Grab

• Create content such as messages to drivers, program initiations, new features and campaign wordings

• Field and prioritize requests

• Effectively manage the response to incidents, issues or crisis situations, and manage programs to mitigate negative impacts of incidents affecting Grab Drivers by sending online messages

• Analyse metrics to determine the output and value of communication results and use the data as a critical planning tool

• Build and maintain strong working relationships with Grab business stakeholders and management

• Drive regular planning and reporting meetings with key stakeholders

• Provide communications counsel and training to relevant PIC

• Identify areas for drivers’ KPI Improvement

• Design program/projects to win back/reward/retain drivers

• Evaluate program results and optimize as needed

• Lead ad-hoc projects and initiatives that bring about change or improvement to drivers’ performance

The must haves:

• Bachelor’s degree, preferably majoring in Marketing Communication.

• Having 2-3 years of experience in related field

• Required: Consumer marketing, copywriting skills, lifestyle writing, reporting and analyzing skills

• Good-to-have: social media, integrated marketing

• Excellent command of Bahasa Indonesia and English (written and spoken)

• Experience in communication; skilled in writing and arranging words

• Consumer technology sector experience preferred

• Experience working in a regional or global team

• Experience working in a fast-growth company