Role Overview
This role is responsible for driving the oversight of Driver Marketing in country. This includes Driver Demand Generation and Lead Acquisition and management of the Driver Lead Funnel. It would include providing Driver Content Marketing direction and strategy, collaborate with internal teams leveraging Marketing Automation Tools such as Eloqua and Top of the Line advertising across Google and SoMe platforms.
Key Responsibilities:
Functional
- Oversight in developing Driver Campaign Marketing Strategy within in country markets
- Drive Quarterly Driver Marketing Plan & ROI reporting for country
- Develop & execute driver marketing campaigns across online and offline channels in across awareness, lead generation and demand generation objectives
- Manage Driver Marketing Budget Plan
- Collaborate with Creative Team and/or Outsource asset development to agencies
- Manage Media planning across multiple channels, both offline and online.
- Develop and maintain marketing relationships with Influencers, Blog networks as well as Forum Webmasters
- Become the go-to authority in Driver Life Cycle within the country. Understanding driver pain points and challenges.
- Drives both qualitative and quantitative research across driver segments and verticals
- Owns driver website content
- Collaborates with P.R team on local news and influence PR content calendar in country.
- Comfortable with analysing data and develop marketing actions from it.
Operations
- Collaborate Drivers Retention and Loyalty team on Promotions and and marketing initiatives. Owns the communication.
- Collaborate Customer Experience teams on various programs and initiatives. Owns the communication.
- Collaborate with Business Operations team across all verticals, developing best-in-class driver communication assets across multiple purposes such as training, churn prevention, where topics mention are inclusive but not exhaustive.
Marketing Automation
- Collaborate with internal teams to customize nurture tracks for in country usage as well as performance analysis and reporting
- Drives and Prioritize Always On marketing tracks to manage customer life cycle.
- Collaborate with internal teams to develop data insights within marketing automation platforms
Performance Marketing
- Collaborate with internal teams to optimize Paid Search Marketing. Lowering cost per click and cost per lead
- Collaborate with internal teams to optimize Driver Website and grow organic traffic
- Influence and lend insights to search behaviour and patterns in-country
People
- Build strong relationships across multiple stakeholders in Operations, Marketing, Business, Analytics and Business organizations
Key Requirements:
- Degree in Marketing, E-commerce or Business.
- Professionally proficient in English and in-country native language.
- At least 5 years of working experience in Multinational Companies
- Al least 3 years of marketing/brand management experience.
- Personable, presentable and ability to articulate well
- Critical and analytical thinking skills with sound understanding of marketing principles and message positioning
- Effective project management skills
- Ability to insightfully brief and direct creative materials based on audience, medium and channel
- Strong writing skills with the ability to communicate complex ideas in a simple way
- Comfortable with designing, executing and tracking successful digital marketing campaigns, email marketing, social media campaigns, integrated marketing, mobile marketing and direct marketing campaigns.
- Understanding of Google Analytics, Eloqua, Mailchimp, Telerivet (or any data analysis software) is a plus
- Ability to use Adobe Suite or production software is a plus.
