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Director of Sales (Education)

First Alliances
Updated: 10/06/2021

Employment Information

Job requirement

For the South
1. Finance:

  • Build sales plan to achieve monthly and annual targets (enrolment, revenue, class size, EBITDA…)
  • Optimize utilization of classrooms and expand the customer base
  • Control ASA staff cost as well as ASA operations cost
  • Propose innovative ideas in management & operations to maximize work efficiency while saving costs.

2. Sales & Services:

  • Implement sales and marketing plans to meet sales targets
  • Focus on improving NPS and learning quality to increase WOM and referrals, retentional rates
  • Systemize all processes of sales and customer care that satisfy targeted customers.
  • Balance between learning quality, class size and number of class opening based on shifts


  • Ensure company Parents/Students are provided with the best service quality
  • Optimize process to receive and handle customer feedback/complaints
  • Propose activities to improve customer service.

3. Business Development:

  • Stay updated with competitor and learner’s needs to provide initiatives and participating in product & service development
  • Stay updated with market trends to analyze and propose suitable business development plans
  • Cooperate with business development department to expand company through new campuses

4. Relationship

  • Build a friendly and collaborative workplace both within ASA teams and other departments on a “One Team – One Goal” basis
  • Actively build and develop relationships with partners and local authorities to support for sales & marketing activities

5. Training and Development

  • Optimise ASA human resources in every campus to run daily operations smoothly
  • Build and implement ASA team engagement & career development plan
  • Develop sales /care training/mentoring/coaching plan

For Nationwide
6. Standard Operating Procedure (SOP)

  • Standardize Sales and Care procedures both in written documents and in ASA software, in accordance with desired outcomes
  • for each student group.
  • Train ASA workforce on daily operations as well as on new sales campaigns.
  • Perform formal and informal checks on ASA work to assess the performance of the team.

Job requirement

Skills and Qualifications:

  • At least 5 years of experiences in sales management at senior level in education/ retail field, with a teamsize of 100
  • headcounts above.
  • A demonstrated excellent track record for sales achievements
  • Excellent customer service mindset; possess strong business acumen
  • Ability to interact and influence senior management team members
  • Ability to motivate and influence people
  • Excellent communication skills
  • Ability to sales training


  • BA/BS degree in majors of Business Management/ Marketing/ Social Sciences… or relevant field; MA/MS will be preferred
  • Nationality : Vietnamese
  • Attitude: positive, high sense of responsibility, hands-on & detail-oriented, result-oriented, self-motivation, quick-learner
  • Language: English
  • Computer skills: Office

More Information

  • Qualification: Bachelor
  • Age: 30 - 45
  • Job type: Permanent

Company Overview


Number of employees: 100-499

PERSOLKELLY is one of the largest recruitment companies in Asia Pacific providing comprehensive end-to-end workforce solutions to clients. Headquartered in... View more

Director of Sales (Education)

First Alliances