SEO (Search Engine Optimization):
- Conduct keyword research and optimize on-page content (landing pages, copy).
- Analyze website performance and report on key SEO metrics.
- Ensure continuous improvement in search rankings and organic traffic.
EDM (Email Marketing):
- Design and execute email marketing campaigns using Salesforce.
- Manage and segment email lists and databases for personalized campaigns.
- Track and optimize email performance metrics.
Website Management:
- Ensure the website is SEO-friendly and optimized for user experience.
- Collaborate with the content team to implement SEO best practices.
- Basic knowledge of HTML to manage content updates.
Database Management for EDM:
- Manage the database for email marketing campaigns, ensuring data integrity and proper segmentation.
- Develop strategies to grow and maintain a clean, up-to-date database.
Digital Ads (Optional):
- Assist with Meta and Google Ads campaigns if needed.
- Monitor ad performance and suggest improvements to increase ROI.
