1. Own and scale Meta Ads (Facebook/Instagram) campaigns globally:
- Manage 6–7 figure monthly ad spend with full P&L accountability.
- Implement conversion-focused campaigns to drive purchases and maximize financial / performance metrics.
- Leverage different Meta tactics, and optimization rules to improve performance.
2. Data-driven experimentation & technical excellence:
- Continuously test bidding models, creatives, audiences, placements, and funnels.
- Lead R&D efforts for new features and platform changes in the Meta ecosystem.
- Build and iterate on creative testing frameworks and campaign structures.
3. Team management & leadership:
- Manage and coach a high-performing team of 6–10 media buyers.
- Develop KPIs and growth plans, foster a results-driven and learning-first culture.
- Drive a culture of ownership, learning, and performance excellence within the team.
4. Cross-functional & Collaboration
- Analyze performance data and collaborate with the team to adjust campaigns and optimize for higher conversion rates.
- Collaborate with creative teams to ensure ad creatives align with the technical requirements for conversion-focused campaigns.
