Conduct bi-weekly 1-2-1s with local team & media agency – focused upon the 4 Ps (performance, pace, profit, portfolio)
Act as a sounding board for the team across challenging campaigns – troubleshoot any raised campaign challenges
Team Development – structure long-term up-skill performance and development approach (non-campaign specific). Use management and L&D to facilitate
Strategy / Opportunity
• Implement and enforce best practices – particularly related to campaign management, and product & tool adoption (Campaign Best Practices, Predict, etc)
• Monitor weekly pace/ performance / profit as it relates to regional campaigns – ensure portfolio risks are flagged at weekly board sessions
• Run weekly Pod board sessions – work to identify any hidden challenges, business risks, and communication issues
• Campaign Distribution – ensure even and well-rounded distribution of campaign count and revenue across the country & regional Teams. The Digital Media Lead will play a leading part in the identification of opportunities that improve the productivity and efficiency of programs and campaigns.
Collaboration
Lead by example in cross functional workflows - command respect from regional marketing, CRM Analytics etc. teams.
Build and strengthen relationship with local marketing vertical leads, analyst leads and other relevant folks based in Singapore i.e. product & tech
Be the digital expert in both product application, and how to utilise the platform. Know all the answers.
Consistent dialogue / feedback with agency and regional marketing teams– be the ‘go-to’ stakeholder for Indonesia digital marketing team.
Attend key country meetings, lead by example when it comes to engagement with country/ regional teams and local supply partners.
Contribute to Grabs performance marketing strategy, work closely with wider agency servicing teams to enforce best practices and innovation which benefit Grab in the longer run.
The must haves:
Minimum 5-8 years Digital Marketing Experience (Google/ Facebook/ Programmatic/ Ad serving / Viewability Partners & Mobile Networks)Experience in training, mentoring
Able to demonstrate impact on wider team
Able to demonstrate innovation
Experience working with Commercial Leads
A can-do attitude to provide energy, drive and enthusiasm
Alignment with Grabs core values
A can-do attitude to provide energy, drive and enthusiasm
