Digital Marketing Leader / Content Marketing Leader (Visual Art)

We are looking for a Digital Marketing Leader / Content Marketing Leader to join our marketing team and be in charge of content planning, brand direction, and creative strategy across all channels (Amazon, Facebook, Instagram, YouTube, TikTok, Pinterest, SnapChat, Shopify,...). This role plays a key part in maintaining brand consistency, driving social growth, and elevating content quality. You will work closely with internal teams, manage a small creative team, and be hands-on when needed to support execution. If you're a strategic thinker with a strong creative eye and a passion for content that connects with audiences, we'd love to meet with you.

Key Responsibilities:

• Lead the planning, creative direction, and content strategy across platforms to ensure consistent brand image, voice, and high-quality output.
• Own KPIs related to content performance and the growth of social media channels.
• Manage and guide the creative team (content, design, video) through weekly/monthly planning. Assign tasks, provide direction, support execution, and be present on set to give feedback and ensure alignment.
• Take part in scriptwriting and creative development for video/photo content when needed. Provide hands-on support and guidance to elevate execution quality when the team lacks experience.
• Research target market behavior, competitors, trends, and platform updates (especially in the U.S. market) to inform strategy and keep content relevant and effective.
• Collaborate with cross-functional teams including performance, product, and Ecommerce operations to align creative work with broader marketing goals.
• Handle other tasks as assigned by the Marketing Manager.

• Minimum of 4 years in a similar position (with at least 1 year of experience managing a team of 2-3 members).
• Ability to conduct market research, analyze competitors, and customer insights.
• Priority will be given to candidates with experience in E-commerce, Retail, Fashion, Lifestyle,..
• Good English reading and writing skills.
• Possesses skills in generating ideas, script editing, and creating content.
• Proficient in basic video editing or graphic design software (e.g., CapCut, Canva) and skilled in using AI tools for work.
• Can work independently and collaboratively in a team.
• Demonstrates writing skills.
• Understanding of U.S. culture is a plus. 

Salary and Bonuses

• Salary Package: Attractive salary, 13th-month salary and an annual profit-sharing bonus.
• Annual performance evaluation and salary adjustment.
• Monthly attendance bonus of 300,000-500,000 VND.
• Longevity bonuses.

Allowances

• PVI Health Insurance for individuals and their families.
• Comprehensive healthcare policy, including physical and mental health.
• 16 days of annual leave & 3 days/month remote working hours.
• Learning and personal development budget.
• Annual health check-up valued at 1.5-2 million VND per employee.
• Annual team-building events to enhance team spirit within the organization.
• Internal engagement activities: Friday events, Year-End Party, Mid-Autumn Festival, Women’s Day, Men’s Day, etc.

Capacity Development

• Orientation training and a “Buddy” to support you throughout the probation.
• Opportunities for personal and professional development through regular training activities focused on enhancing professional and soft skills.

Working Hours:

• Monday to Friday, 8:30 AM – 6:00 PM (with a 1.5-hour lunch break).
• Saturday, 8h30 - 12:00 PM (on-site or work from home is flexible).

• Age: Unlimited
• Job type: Permanent