Digital Marketing Director (Tourism)

Dream Job Alert! Become a Digital Marketing Director (Tourism, ID18075) at a leading travel agent company and earn $2400/month:

• Research the tourism market, competitors, analyze target customer behavior and insights.
• Build a comprehensive, multi-channel online marketing strategy, budget for short, medium and long term.
• Adjust the marketing plan based on the actual market situation
• Coordinate with the Board of Directors to build appropriate brand and communication strategies.
• Build and update the reward points system, gifts, benefits for loyal customers
• Set up an annual marketing budget and allocate effectively to channels.
• Manage and optimize online channels: Google Ads, Facebook/Instagram, Tiktok, X, SEO, Email marketing, Zalo, Website, Affiliate, ...
• Orient digital content (content marketing), videos, social media suitable for target customers.
• Build and maintain an automation marketing system (CRM, email workflows, loyalty, ...).
• Effectively deploy market access campaigns, promotions, gift vouchers
• Develop brand recognition strategies on online platforms.
• Build communication plans for events, campaigns to launch new tour/service products.
• Represent the company at some events, industry organizations
• Build and develop a database of individual customers (couples, families, etc.)
• Monitor and analyze data from digital channels, report campaign effectiveness
• Recruit, train and manage marketing teams (performance, content, digital Customer service, etc.)

• Female, 27-34 years old
• Bachelor’s or Master’s degree in Journalism, Communications, Marketing, Business Administration, E-commerce, or related fields Background and/or certifications in digital technology, system management, data analysis (e.g., CRM, Google Analytics, Marketing Automation)
• Minimum of 10 years of experience in Marketing, including at least 3 years in a senior management role (e.g., CMO, Marketing Director) in Tourism/Hospitalily/FMCG/Education/Retail.... Field Proficiency in English (all four skills); additional languages are a plus
• Practical experience in developing strategies and executing marketing initiatives Strategic thinking and strong leadership skills
• In-depth understanding of advertising platforms and digital marketing technologies

• Qualification: Bachelor
• Age: 27 - 34
• job_jobs_detail_job_gender: Female
• Job type: Permanent