Digital Manager

The Digital Manager is responsible for the entire digital & customer experience activity (website, social media, e-commerce, systems and customer journey & loyalty program).

Strategy:

• Build the Online brand strategy plan with the Marketing Manager
• Supervise its operational application and overall alignment on site messaging and communication with customers for a consistent Brand image (yearly calendar and marketing activities implementation including traffic management).
• Define the customer journey with all customers touchpoints to ensure consistent CRM activities (eDM, loyalty program & loyalty app,…) to improve customer conversion & experience with more personalized communications
• Participate in strategic meetings with suppliers, partners, internal teams, Group Digital team …to improve traffic and the brand shift towards digitalization

Technical:

• Plan online technical improvements with Group Digital Team, for corporate website, E-commerce project, online partners…
• Work with IT and Group Digital Team on systems integration to improve CRM activites (e-newsletter, loyalty program app;…) and customer experience

Projects:

• Deploying the AGM e-commerce (pictures, content, structure...)
• Deploying further the loyalty program + content definition (CRM, notification...)
• Working with online partners for monitoring and optimization (grab, now, ...)
• Developing new partnerships for other BUs with other potential partners (Lazada, Tiki...)
• Animation of the corporate website

Sales & Traffic:

• Set up digital KPIs and ensure achievement the targets
• Report on activity and ROI of completed campaigns

• University graduated, major in Marketing, Business administration.
• 8-10 years experience in project planning and implementation of transformation initiatives ideally for Retail B2C industry
• Strong critical thinking and problem solving skills, with an ability to understand broad concepts, identify connection points and gaps, and establish strategies
• Proven track record in driving digital marketing activity & increasing conversion
• Management experience required
• Experience with data analytics, digital merchandising management and strategic reporting
• Strong leadership & team spirit
• Microsoft suite such as Access, Excel, Word, PowerPoint and Outlook.
• Excellent communication skills
• Strong analytical and technical skills (data driven mindset)
• Strong command of English in writing & speaking. French is a plus

• Hình thức: Nhân viên chính thức