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Digital Manager

An Nam Group
Ngày cập nhật: 24/02/2021

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Mô tả công việc

The Digital Manager is responsible for the entire digital & customer experience activity (website, social media, e-commerce, systems and customer journey & loyalty program).

Strategy:

  • Build the Online brand strategy plan with the Marketing Manager
  • Supervise its operational application and overall alignment on site messaging and communication with customers for a consistent Brand image (yearly calendar and marketing activities implementation including traffic management).
  • Define the customer journey with all customers touchpoints to ensure consistent CRM activities (eDM, loyalty program & loyalty app,…) to improve customer conversion & experience with more personalized communications
  • Participate in strategic meetings with suppliers, partners, internal teams, Group Digital team …to improve traffic and the brand shift towards digitalization

Technical:

  • Plan online technical improvements with Group Digital Team, for corporate website, E-commerce project, online partners…
  • Work with IT and Group Digital Team on systems integration to improve CRM activites (e-newsletter, loyalty program app;…) and customer experience

Projects:

  • Deploying the AGM e-commerce (pictures, content, structure...)
  • Deploying further the loyalty program + content definition (CRM, notification...)
  • Working with online partners for monitoring and optimization (grab, now, ...)
  • Developing new partnerships for other BUs with other potential partners (Lazada, Tiki...)
  • Animation of the corporate website

Sales & Traffic:

  • Set up digital KPIs and ensure achievement the targets
  • Report on activity and ROI of completed campaigns

Yêu cầu công việc

  • University graduated, major in Marketing, Business administration.
  • 8-10 years experience in project planning and implementation of transformation initiatives ideally for Retail B2C industry
  • Strong critical thinking and problem solving skills, with an ability to understand broad concepts, identify connection points and gaps, and establish strategies
  • Proven track record in driving digital marketing activity & increasing conversion
  • Management experience required
  • Experience with data analytics, digital merchandising management and strategic reporting
  • Strong leadership & team spirit
  • Microsoft suite such as Access, Excel, Word, PowerPoint and Outlook.
  • Excellent communication skills
  • Strong analytical and technical skills (data driven mindset)
  • Strong command of English in writing & speaking. French is a plus

Thông tin khác

  • Hình thức: Nhân viên chính thức

Giới thiệu về công ty

Annam Group

www.annam-group.com

Annam Group has become the premier company in food service and beverages in Vietnam, operating ventures in both retail and wholesale fields. Additionally, the... Xem thêm