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Digital Manager

An Nam Group
Updated: 24/02/2021

Employment Information

Job requirement

The Digital Manager is responsible for the entire digital & customer experience activity (website, social media, e-commerce, systems and customer journey & loyalty program).


  • Build the Online brand strategy plan with the Marketing Manager
  • Supervise its operational application and overall alignment on site messaging and communication with customers for a consistent Brand image (yearly calendar and marketing activities implementation including traffic management).
  • Define the customer journey with all customers touchpoints to ensure consistent CRM activities (eDM, loyalty program & loyalty app,…) to improve customer conversion & experience with more personalized communications
  • Participate in strategic meetings with suppliers, partners, internal teams, Group Digital team …to improve traffic and the brand shift towards digitalization


  • Plan online technical improvements with Group Digital Team, for corporate website, E-commerce project, online partners…
  • Work with IT and Group Digital Team on systems integration to improve CRM activites (e-newsletter, loyalty program app;…) and customer experience


  • Deploying the AGM e-commerce (pictures, content, structure...)
  • Deploying further the loyalty program + content definition (CRM, notification...)
  • Working with online partners for monitoring and optimization (grab, now, ...)
  • Developing new partnerships for other BUs with other potential partners (Lazada, Tiki...)
  • Animation of the corporate website

Sales & Traffic:

  • Set up digital KPIs and ensure achievement the targets
  • Report on activity and ROI of completed campaigns

Job requirement

  • University graduated, major in Marketing, Business administration.
  • 8-10 years experience in project planning and implementation of transformation initiatives ideally for Retail B2C industry
  • Strong critical thinking and problem solving skills, with an ability to understand broad concepts, identify connection points and gaps, and establish strategies
  • Proven track record in driving digital marketing activity & increasing conversion
  • Management experience required
  • Experience with data analytics, digital merchandising management and strategic reporting
  • Strong leadership & team spirit
  • Microsoft suite such as Access, Excel, Word, PowerPoint and Outlook.
  • Excellent communication skills
  • Strong analytical and technical skills (data driven mindset)
  • Strong command of English in writing & speaking. French is a plus

More Information

  • Job type: Permanent

Company Overview

Annam Group

Annam Group has become the premier company in food service and beverages in Vietnam, operating ventures in both retail and wholesale fields. Additionally, the... View more