Deputy Marketing Manager

JOB PURPOSE:

Support and assist the sales effort of Keppel Land residential properties through the prompt and professional development of marketing materials and sales opportunities.

KEY AREAS OF RESPONSIBILITIES:

Product development:

• Compose marketing brief for several phases of the project;
• Propose and collect comments from management to improve product qualities including landscape design, unit layouts, block layout, facilities …;  
• Coordinate with related party (Project team, Property Management team, Consultants …) to implement the product improvement comments;
• In charge of preparing for sign-off of contract unit layouts, floor plan, scale model, renderings, flythrough and other marketing collaterals.

Pricing Strategy:

• Conduct market comparable projects study that support management to make key decisions on pricing;
• Compose pricing paper and get approval base on FAL level;Support management to compose detailed pricelist for individual units and get approval

Sales agencies:

• Meet with sales agency as and when required.

Promotion

• Propose promotion scheme that helps to push sales of the project and get approval;
• Help to get promotion approval from Department of Trade.

Market research:

• Conduct market research for the project in charge;
• Compose market research report.

Event coordination:

• Coordinate sales launch events  

Other task and assignment from management