Demand Planning & Marketing Strategy Manager/Assistant Manager

Get to know our team:

Regional Demand Planning & Marketing Strategy is the demand growth engine for Grab, housed within marketing, with work spanning across the region (all 8 countries). Work is inter-disciplinary – a combination of data analytics, marketing insights, passenger segmentation, market strategy & brand positioning. The team will be focused on growing demand efficiently, with projects covering overall strategy, ideation (e.g., optimizing targeted promos, developing innovative approaches), experimentation and ensure successful implementation in the country.

Get to know the role:

Role is a balance of heavy analytics and stakeholder management - leading day-to-day coordination with Country Heads and Country Marketing Heads on demand growth while generating passenger demand growth activities like promos using data analyses to gain actionable insight (e.g. promo & incentive spend optimization, churn analysis, customer segmentation, etc)

The day-to-day activities:

• Structure experiments to generate insights in line with business objectives (e.g. A/B testing)
• Support Country Marketing Teams in performing analyses to enable data driven decision making
• Segment passengers based on data insights
• Identify efficient promo structures to motivate ridership growth
• Articulate insights to key partners along with recommended actions
• Work with cross functional teams to execute on initiatives arising from insights generated
• Optimize overall funnel from install to loyalty through testing and analysing all campaign performances, including creative, segmentation, mechanics, etc.
• Perform data analysis weekly and provide recommendation based on consumer insights.

The must haves:

• A minimum 4 years of relevant work experience in marketing, advertisement, eCommerce, top tier management consulting
• Strong track record of senior stakeholder management
• Confident in processing and analysing complex data sets using Excel.
• Working understanding of SQL and experience with a mobile CLM platform is preferred but not essential
• Quantitative discipline with strong business sense and ability to articulate complex analyses results to a wide range of audiences, and translate these to actionable business insights
• Detail-oriented
• A start-up attitude – willing to work hard to get things done.
• Language proficiency in Bahasa, Tagalog, or Vietnamese will be highly preferred.